|
Even as the packaged software industry continued to fight a war against piracy this company went about its business in an usual unassuming manner, clocking 42% growth in an industry that grew at 34%.
Bundling of software, or "packaging software applications together to provide the end-consumer with a complete solution", as Microsoft prefers to term it, played a key role in its growth and by the year end its overall revenues stood at Rs 660 crore against Rs 466 crore last fiscal.
The company continued to be the clear ruler in the office software segment, commanding a share of over 80%. The company also entered into an alliance with Compaq and Unisys as part of its W2K Datacenter program for enterprises. Also in an attempt to further penetrate the home-user segment, the company launched the Windows ME operating system.
DATAQUEST lauds the success of the company and confers the DQ Top 20 award for country's Top Packaged Software vendor on Microsoft.
‘Bundling Solution’ Gains
Besides Bill Gates visit and a push for .Net strategy, bundling of
software or packaging software applications together to provide
end-consumer with complete solution helped Microsoft maintain its
leadership role
Even as the packaged software industry’s crusade against piracy (up
61%) continued, Microsoft went about business as usual, clocking 42%
growth in an industry that grew at 34% helping it continue its run as the
undisputed leader in country’s packaged software segment.
The company’s overall revenues stood at Rs 660 crore in fiscal
2000-01, against Rs 466 crore in the previous year. The company continued
to be the clear ruler in the office software segment, commanding a share
of over 80%. A big factor contributing to this performance was a high 51%
growth in PC sales. Microsoft consolidated its position in the e-biz
segment after launching the .NET enterprise server range. The company also
entered into an alliance with Compaq and Unisys as part of its W2K
Datacenter program for enterprises. And in an attempt to further penetrate
the home-user segment, the company launched the Windows ME operating
system.
Bundling of software, or "packaging software applications together
to provide the end-consumer with a complete solution", as Microsoft
prefers to term it, played a key role in the marketing strategy. For
instance, the BackOffice Server 2000 was a suite of server products
designed to address the needs of medium to large enterprises—Windows
2000 Server, Exchange 2000 Server, Microsoft SQL Server 2000, Internet
Security and Acceleration Server and Host Integration Server 2000.
Similarly, the Small Business Server 2000 included the Windows 2000 Server
and a suite of Microsoft’s
|
MICROSOFT