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Home > 50 Years of IT > Trailblazers

...Companies that defined Indian IT
Saturday, December 30, 2006
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CMC
Thanks to its pioneering work for the likes of the Railways, Energy, Infrastructure, Computer Maintenance Corp (CMC) is today considered the undisputed numero uno as an SI amongst the government. The CMC journey began three decades back in 1976 as a 100% government subsidiary. It became a public limited company in 1977, got listed in the bourses in 1993, and finally over 2001-04 the government divested its majority stake in CMC to TCS (via Tata Sons).

Once IBM backed out of India in 1978, CMC took over the maintenance of IBM installations at over 800 locations around the country and, subsequently, maintenance of computers supplied by other foreign manufacturers as well.

A significant milestone in CMC's transition from a hardware maintenance company to a complete end-to-end IT solutions provider was Project Interact (International Education and Research for Applications of Computer Technology), a UN project involving design, development and systems-engineering of real-time, computer-based systems dedicated to applications in the areas of power distribution, railway freight operations management, and meteorology. The year 1986 was a landmark year when CMC implemented project IMPRESS, an online passenger reservations system for the Indian Railways and also set up Indonet-a countrywide data network, subsequently rechristened as ITeS.

DCM Data Systems
India's first microprocessor-based computers, Indian language computers, Railways signaling system, the world's first i486 system, Cosmos/10-despite notching up so many firsts, DCM Data Products, the IT division of the DCM Group, and one of India's oldest computer companies dating back to 1972, never lived up to its full potential.

The company's downfall could be attributed to some extent to its inability to gear itself to the changing demands of a fiercely competitive market where margins have progressively shrunk. While in the '80s it was one of the shining beacons of the IT industry, ensuring its name in history for posterity. DCM Data Systems gradually lost its sheen in the '90s. By the new millennium when it had fully gone into the offshore model, the game has been virtually lost with more state-of-the-art companies established in the space. Today it is an anachronism remembering one of a bygone era, but that should in no way diminish DCM's contribution to the growth of the Indian IT industry.

GE
The genesis of the GE story for Indian software services industry lies in a breakfast meeting the legendary Jack Welch, then chairman of GE, had in September 1989 with an Indian delegation that included Sam Pitroda and Jairam Ramesh. Welch had actually come to sell airplane engines and medical instruments in India, but it was in this meeting that Pitroda proposed that GE buy software from India since the country needed business for its emerging high-tech sector. Welch asked, "If I kiss your cheek, what do I get in return?" Sitting in 2006 as the Indian IT industry turns 50, not only Welch, but the whole world, has definitely got the answer.

If the 1989 meeting sowed the seeds, GE's tryst with India started in 1991. It was the trio of Wipro, Infosys, and TCS who were the initial beneficiaries. Down the years, several other Indian software service providers jumped onto the GE bandwagon. In fact for many of them, GE was the raison d'être of existence in their initial days. Patni, Satyam, Infinite Computer Solutions, i-Gate Global Solutions, MindTree Consulting, Birlasoft... the list is a virtual Who's Who of India's software services sector.

Though American Express was the pioneer in moving BPO to India, GE also contributed significantly in building the BPO industry here. Starting with its own captive BPO unit GECIS in 1999, GE not just created brand equity for the country as a leading BPO provider, but also nurtured a generation of BPO leaders like Raman Roy, Pramod Bhasin (still with GE) or Rakesh Chopra among others. GECIS remained GE's largest captive BPO operation in the world till in 2004 it metamorphosed into a third-party unit Genpact.

Hinditron
Hinditron, founded by Hemant Sonawala in 1966, was the first Indian company to string together a series of JVs with MNCs like Digital Equipment, Tektronix, Schiller and Novell. It was also the first to introduce several state-of-the-art products here through alliances with Varian, Applied Research Labs, Informix, HP's Semiconductor division, SDRC, Applicon, Hughes and ChemShare among others. While Hinditron was at its zenith in the '70s and '80s, from '90s onwards it passed into relative obscurity after the company regrouped its software and computer services into one entity called Hinditron Informatics. This coincided with the company's decision to focus more on engineering services.

Hinditron Informatics subsequently rechristened itself as Mindteck in 1999 specializing in embedded software, real-time software and e-commerce solutions. Mindteck was later acquired by a group of investors led by TAIB Bank EC and then it got merged with Mindware to increase its resource base. However more than its tryst with software, it would be Hinditron's early forays the industry that it would be remembered for. Hinditron brought minicomputers (Digital) to India for the first time and it started a commercial CAD data center in the mid 70s to use in applications like design circuits of transmission towers, design of mechanical parts such as turbine shift for the Indian Navy.

HCL Group
In the mid 70s, with IBM still strong on the Indian shores, Shiv Nadar, working as an engineer at DCM, convinced five of his friends like Ajai Chowdhury, Arjun Malhotra and Vineet Nair to launch a manufacturing company. And thus was born Microcomp in 1975, later rechristened as Hindustan Computers or HCL. In a way HCL brought together the best minds on business and strategy; Nadar with his entrepreneurial skills, Chowdhury with his managerial proficiency and Malhotra with his finesse in the international market. In the next few years HCL became the largest microcomputer manufacturer in India and still remains the no. 1 PC player. HCL successfully shipped in-house designed micro-computer at the same time as Apple. This marked the arrival of the Indian PC.

Post internal restructuring, the company was segregated into two distinct business focusing on hardware and software, HCL Infosystems and HCL Technologies respectively. The two together have revenues of over Rs 6,000 crore. The dream still continues; for instance HCL Technologies was able to grab the single largest outsourcing contract ever from DSG International worth around $300 mn. HCL is the only company that has managed to have a strong footprint in two diverse sectors, and truly speaking it's the biggest success as a conglomerate in the IT space. The "original garage setup" dream run continues and scale newer heights.

HP
Being one of the first MNCs to enter India in a FERA economy during the early '80s, HP's first-hand experience helped it take full advantage of the tentative reformative steps of a country with fifty years of red tape. HP has successfully created newer markets, attained a mind-boggling synergy between its products, technologies and the needs of the Indian market. In the process, it has worked wonders for the Indian IT market too, especially across product segments ranging from servers to workstations, PCs to notebooks to palmtops, from printers to scanners to even software.

The hallmark of HP's strategy in India would inevitably lead any historian to the HCL HP JV. Pushed by Suresh Rajpal, who headed HP from its inception here, the alliance apparently looked between two unequals (HCL was 100 times smaller than HP globally). But in actuality it helped HP to successfully leverage HCL's reach and influence in the Indian market. Result: in a short span of time, the JV was able to win a series of customer satisfaction awards. More importantly for the Indian market, it ingrained HP's best global practices into the HCL DNA and provided quality exposure to HCL's managers; this helped HCL to subsequently embark on its own journey of globalization.

Balu Doraisamy, who currently heads HP India (after Rajpal and Ganesh Ayyar) has virtually managed the impossible of managing the widest range of tech activities for any single IT company in India. HP today runs seven SBUs and this model is proving exemplary for the HCLs, Siemens and the Mahindras who aspire to run similar IT conglomerates. Last but not the least, HP's social commitment to India is unquestionable, its efforts at Kuppam in AP being a point.

Infosys
In the Dataquest June 1983 edition, there was a small item in the news section, announcing the setting up of a data center in Pune by a Patni programmer, NR Naryana Murthy and his friends. The company was named Infosys Systems and Murthy loaned Rs 10,000 by his wife from her PF, is now part of Indian IT folklore. Though for many years, Infosys made slow and steady progress till its 1992 public debut, but today it is the premier ambassador for Indian IT world over.

Over the years, Infosys has recorded regular growth, yet its single largest impact has been on the way corporates function in India. Infy virtually designed the concept of ESOPs in India, in the process making millionaires of several of its employees. It was the first software company to get listed in Nasdaq in 1998: Infy has been a darling of the investor and analyst community too, thanks to the practice of q-o-q guidance it started.

For a country grown up on red-tapism and proprietorship model, Infosys has been a breath of fresh air. Revenues apart, the company and namely its founders including Murthy's wife Sudha Murthy have evangelized the concept of social responsibility by setting up charitable arms like Infosys Foundation. The other great thing has been that company has emerged from the shadows of its larger than life founder. When Murthy retired in August this year and assumed the role of chief mentor, there was not much hullabaloo about it since Nandan Nilekani has assumed Murthy's role long back.

IBM
It is simply not possible to talk about the history of Indian computing, if International Business Machines is not talked about, particularly three events-its entry, exit and re-entry in India. Supposedly, India's first premier Jawaharlal Nehru had invited IBM to set up a shop in then Bombay in 1951.

Over the next two decades IBM would bring dated unit record machines, and then re-condition them for Indian market. Not big business by IBM standards, for instance in its quarter century of existence in India (from 1951-76), it had just generated $6 mn of profits. Yet, it was significant for India, as there were no real companies that manufactured at that time.

In the mid '70s IBM was asked by the government to dilute the stake in the Indian venture. But it chose to leave and in 1978, it sold its business at very cheap rate. Its exit spawned a variety of players, mostly ex-IBMers, setting up shop, companies like IDM, CMC, ICIL, HCL-later they all attained center stage.

With the liberalization of the Indian economy, IBM returned to India through a joint venture with the Tatas in 1992, subsequently it bought out the Tata's stake. The company set up operations throughout India. Through all these years, one single factor seems to have changed; India now is as strategic to IBM's global strategy as much as IBM is to India. Now IBM is the fourth largest employer in the Indian IT industry - only behind TCS, Infosys and Wipro. International Business Machine, truly!

Intel
Thanks to the revolutionary Genuine Intel Dealer (GID), Intel would perhaps be best remembered for developing the Indian IT channel market. This benchmark program conceived in the mid 90s brought brand and structure into a cottage industry of white-box assemblers. Some 5,000 dealers got GID benefits, from training and brand use to specific support. As Intel comes close to its second decade of existence here, it's now added layers to this GID structure; thankfully, this would help Intel further boost the fortunes of mobile computing in India as the Centrino Duo mobile platform and Centrino wireless laptops record continuing boom.

However, it would be unfair to restrict Intel's India contribution only to the GID program and how it helped the propagation of Pentiums, Itaniums and the Centrinos here. The Bangalore R&D center has encouraged a host of other MNCs to use India as a large research base. Unfortunately, because of procrastination by the Indian government, the proposed manufacturing facility never took off. However, Intel India scores high on the CSR index-under the Intel Outreach program, projects like Intel Teach and Intel Learn have promoted computer literacy by training around 6,00,000 teachers in 14 states till date.

Intel's clamping down on bogus LTA, medical and other claims during 2005 was a path-breaking ethical corporate governance move for the entire Indian industry (not just IT). Unfortunately, the HR handling of the issue seriously demoralized Intel staff here. Even that itself could be a future lesson for other corporates, especially MNCs, on how to go about implementing corporate governance in India.

NIIT
Have you witnessed the recent NIIT ad on TV that shows IT recruiters kidnapping a GNIIT student-the underlying message is that in times of acute manpower shortage in the IT industry, it's GNIIT students who are the most sought after commodity? More importantly, an ad on prime time TV indicates the clout and mindshare that NIIT today enjoys as an IT training player in this country.

Having started in 1982, NIIT has become ingrained into the polity of Indian IT primarily because of its ubiquity with computer training in this country. Though over the 25 years of its existence, NIIT has defined the paradigm of IT training in the country. At the same time, over various stages, the domestic king of IT training has also metamorphosed into a global training major. While China is a lucrative market, NIIT has recently also forayed into the UK, Africa and the South East Asia. However, it is as a domestic training player that NIIT would always be remembered-other than GNIIT, the company after all brought words like LEDA, Computerdrome and the Bhavishya Jyoti Scholarship into the Indian IT lexicon.

Though training has been the defining factor in NIIT's history, it has also been a successful software services player. And with growing export revenues from services, the company demerged itself in 2004 to form a separate entity for its software business. Nevertheless, NIIT is firmly entrenched on its training pillar and would always remain a benchmark on how computer literacy could be spread successfully across the country.

Microsoft
It was in 1990 that Microsoft opened shop in India primarily to overlook the sale of its suite of products. Rajiv Nair, who was Microsoft India's first employee was in charge and remained at the helm for 13 years till 2003. It created history again in 2005 when Neelam Dhawan from HP joined as Microsoft's India head, making it the first IT MNC to have a woman at the top in India. Meanwhile, Microsoft India has today crossed Rs 2,000 crore in revenue and employs nearly 4,000 people.

Other than sales, Microsoft's tryst with India received a fillip when Bill Gates visited India for the first time in 1997. He surely was impressed, considering that the very next year, Microsoft set up its India Development Center in Hyderabad, its second largest development center outside Redmond. Subsequently, Microsoft Research launched operations at MSRI in Bangalore initially focusing on GIS, technologies for emerging markets, multilingual systems, and sensor networks vindicating India's software prowess.

Over Gates' subsequent visits to India, the relation has got stronger, especially with him announcing a $1.7 bn investment focusing on innovating in and for India. He also made the intention clear that India in the coming days would be a major hub for Microsoft's research, product, and application development. The company is also actively involved in charitable work here through the Melinda Gates Foundation; CSR projects like Project Shiksha have done wonders in states like Uttaranchal.

Nasscom
In the '80s, as software services companies started to emerge, they were unhappy at the representation being provided by MAIT. Since MAIT had a more hardware centric focus, it could not really address the problems faced by the services companies and hence could not effectively lobby for their different demands. Out of this conundrum, Nasscom was born, especially thanks to the efforts of Harish Mehta. It was supposed to have a more software centric approach and its mandate was to lobby and obtain concessions from the government on tax matters.

Mehta was also instrumental in handpicking Dewang Mehta as Nasscom's executive director and over the next decade Dewang and Nasscom became synonymous across the world. Throughout the '90s, Nasscom played the pivotal role as the lobbying body to nurture the industry's growth. Dewang led from the front till his tragic demise in 2001 and it was because of his untiring efforts that Nasscom became a true representative of the Indian IT industry.

Notwithstanding initial apprehensions, Kiran Karnik has proved to be a worthy successor to Dewang. While in the initial days Dewang had to lobby for issues like tax sops relevant for a growing industry. Karnik had to face the challenges normally posed to a leader. Be it the anti-outsourcing brigade in the US, the BPO data theft scandals, several manpower issues, Karnik has come out with flying colors. Today, Nasscom has around 1000 members and they contribute over 95% of India's software revenues. It had set up the Innovation Forum, BPO Forum, the ESO Forum and the likes among others to promote the industry.

PCL
It came, it saw, it conquered. And, then it vanished... into oblivion. This succinctly sums up the phenomenon of Halley's Comet and also the history of Pertech Computers (PCL), the Indian IT's standout symbol of "what could have been" the enfant terrible of Indian IT industry today stands as a landmark case study of what to do to reach the top in a short time and also unfortunately, what not to do to fall off the peak in even shorter time.

Launched in 1987 by the maverick Dadan Bhai with an initial investment of Rs 6 lakhs, PCL represented the youth, energy vitality and also restlessness of the Indian IT industry in its entirety, even including the burnout syndrome often evident in a young champ. In terms of statistics in a short span of seven years, PCL became the largest seller of PCs in the country, outstripping even a more established HCL. In 1994 itself, it announced the largest public issue ever to come out of the IT industry till that time, though most of its troubles only started after that.

However, PCL's impact could never be judged only in terms of sheer numbers: under the guidance of Dadan Bhai and Bikram Dasgupta, PCL introduced glamour to an industry lacking in color till then, gave the PC an FMCG status in the Indian market, produced a catalytic effect on PC shipments and even overtaken a well-entrenched HCL in aggressive selling. Dadan Bhai today is no more, Dasgupta has moved to other pastures. But PCL's name will forever be etched in the memories of all aficionados as well as serious historians of Indian IT.

TCS
Corporate vision statements are always ambitious. It is framed on the reception and displayed with pride at certain occasions. But TCS seems to be one Indian company which is serious to its mission statement of being "among the global top 10 by 2010." With revenues set to cross $4 bn this year and the employee base crossing 80,000, TCS is about to enter into a zone where no other Indian IT company has yet tread.

Very few would have predicted this when in 1968 the Tata group had bought a mainframe for doing the data processing work for its group companies. TCS was headed by PM Agarwala. But after his death, a young power engineer, FC Kohli was made the GM.

How Kohli came to be regarded as the father of the Indian software industry is also the success story of TCS in its near four decades of existence. In the year 1974, TCS converted a Hospital Information System from Burroughs Medium Systems COBOL to Burroughs Small Systems COBOL. This project was carried out entirely in TCS Mumbai office on the ICL 1903 Computer and is the first software export in Indian History.

Meanwhile in 1971, a young programmer S Ramadorai joined TCS. In the last 10 years Ramadorai has presided over TCS' landmark IPO, the first company to reach the $1 bn mark and the first to create a global delivery model framework.

Rediff
In 1996 when it was born, Rediff was certainly not the first dotcom in India. However, a decade hence, after the industry has witnessed the euphoria of the heady days, subsequent bloodbath and even the second coming of online ventures with a stronger focused business model, Rediff.com has certainly become the face of Indian Internet business.

Going back to 1996, adman Ajit Balakrishnan and a few of his friends were sitting around a table in a small Dadar cafe, talking about what the future held for them. Balakrishnan was excited as he had just returned from the UK, where he had the opportunity to surf the Web at Oxford. A few of his friends agreed to his proposal to start Rediff and thus a legend was born. Somehow, not everyone seemed to be gung-ho about a company that had only a virtual presence.

However, the best thing has been that Rediff has remained true to its value all through these years. When entrepreneurs were cashing in during the dotcom heydays, Balakrishnan continued to go about his way meticulously, without getting tempted by money. The big moment was in 1998, when Rediff was listed on the Nasdaq. It was the first Indian Internet company to get listed. It thus survived the fizzy boom and tumultuous burst with aplomb. Yet, it is certainly not sitting pretty on its laurels. Especially when MNCs like Google, Yahoo!, MSN or locals like Indiatimes are looking to provide stiff competition. The company has launched scores of services right from online classifieds to travel and tour services. The revenue model has not changed much over the years, though the company still relies heavily on online advertising for its bread, butter and beer!

Texas Instruments
In 1985, when Texas Instruments (TI) first stepped on Bangalore soil, though we have no record of exactly what was said, it could very well have been-"We hereby declare open India's Silicon Valley." After all, TI was the first MNC related to IT to start operations here.

Since then, Texas Instruments had crossed many milestones in India. In 1989, it established a design center for mixed signal ICs, and its success inspired the company to set up a design center for application specific products in 1990. The year 1995 saw the launch of a design center for indigenous development of digital signal processor (DSP) cores for applications in hard disk drives by TI customers worldwide. TI opened a center for designing 3G wireless chipsets and WLAN chipsets in 2000, followed by the launch of Pyramid, the SoC design system for worldwide ASIC and all TI businesses in 2001 and OMAP competency centers in 2002.

In terms of quality of growth the India center has today become the largest R&D center of Texas Instruments in the whole of Asia. And its scope of R&D is easily comparable to TI's other centers located in Europe, Japan and at its headquarters in Dallas. This way TI has helped tremendously in fostering the R&D culture here and showing the way to other MNCs to leverage India's research skills successfully. Also, its role in the overall welfare and development of Bangalore cannot be overlooked.

Wipro
From a company that sold edible oil and soap to transform into an IT powerhouse is the stuff fairytales are made of. Led by the soft-spoken Azim Premji, Wipro is an important part and parcel of the great Indian IT industry. In the past few years Wipro has been very aggressive on the M&A front, snapping up foreign niche players. This has resulted in more than healthy growth for the company.

It was in the 80s, when Premji's conviction led Wipro to sally forth in the emerging computing market-and made it big success story! There also have been lows, for instance a few years back when quite a few senior officials left the company (like Vivek Paul and others) not many thought that Wipro could survive such a setback but it did, and with aplomb.

In fact other than its own growth, Wipro's biggest contribution to Indian IT has been the number of future entrepreneurs it has sustained and nurtured. Ashok Soota, Subroto Bagchi, Revathi Kasturi, Som Mittal, the list goes on. Even the acquisitions made by the company have been very strategic in nature. Premji, who owns majority shares, was the third richest person in the world at one point of time. Nevertheless, Wipro would always be remembered as the company that had the guts to go places, where not many could and the stomach to do things that not many would.

Xerox
Xerox was among the first few MNCs to arrive on the Indian shore piggy backing on a domestic player. It was in 1983 when Rajiv Gandhi's liberal computer policy was still some time away, that Xerox decided to come in a JV with the Modi Group, and started off with selling its famous copier machines. The market was fairly monopolized by Modi Xerox, and like everywhere else photocopying in India too became synonymous with Xerox.

Once the markets liberalized Xerox wanted to take a more proactive part in the Indian market and felt the domestic partnership a bit stifling. Then started the protracted war of words between the two. First, Xerox wrested managing control and then bought off Modi's stake in the company. After setting its house in order, the company set about the task of increasing its role in the market.

In India too Xerox is trying to shrug off its image of a copier company-is transitioning to become an office automation solutions provider, which will happen with the company launching a slew of digital printers and other peripherals. Xerox also refurbished its distribution network and is now testing the viability for a retail foray.Page(s)   1  

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