DQ estimates

WNS was the largest third-party Indian BPO service provider in 2004-05. The transformation story of this once British Airways captive to today's exalted status is now part of Indian BPO folklore-this year it became the first India-leveraged third-party BPO to cross the $100 mn mark. And with its delivery centers in Ipswich in UK and Sri Lanka, besides various Indian facilities along with marketing offices in US and UK, it probably came closest to attaining the much-touted rightshoring strategy aimed by BPO service providers worldwide.

Verticalization was the key mantra practiced in WNS boardrooms as the company enhanced its key business lines like transportation, insurance, heath claims and knowledge services besides identifying mortgage, real estate, manufacturing, distribution and retail as future thrust areas. 90 new clients came into fold-perhaps the most significant was the three-year $100 mn contract signed by world's largest media conglomerate, the WPP group. Projects worth $20 mn involving questionnaire design, survey programming, the actual survey, data cleansing, data processing and analysis to preparing the final presentation were outsourced this year.