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Rahul Singh,
CEO
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Citibank paid Rs 672 crore at Rs 975 per share to buy out the entire stake
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• The e-Serve ENABLE case study involving 1500 employees across 13 offices served as a role model of corporate social responsibility
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DQ estimates
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The e-Serve de-listing finally took place this year
reiterating the fact that large global banks prefer having
captive offshore facilities-Citibank only followed the path
already trodden by American Express, Stanchart, HSBC and
ABN-AMRO amongst others. The reverse book building method
envisaged in SEBI's new de-listing regulations worked out well
in this case-Citibank had to agree with investor demands and
shell out 22% more than the outflow it originally conceived.
Though this valuation worked out to 27 times based on
e-Serve's FY 2003-04 earnings, the scale up achieved by the
company in H2 of 2004-05 following the de-listing showed that
investors really missed out on one of the most successful
growth stories of Indian BPO. This was possible owing to the
exports revenue growing at a much faster clip-the Citigroup
endorsement that India is its top offshore choice in the AT
Kearney Survey guaranteed the success. e-Serve during the year
was servicing five of Citigroup's nine product lines and also
the non-English world across more than 40 countries including
Bulgaria, Romania and Cameroon.
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l Start-up Year: 1998 l Processes: Information processing, transaction processing, customer care
l Employees: 6500 l Facilities: 3 l Address: Plot No 223, Nesco Compound, Off Western Express Highway, Goregaon East, Mumbai - 400063 l Tel: 26855203 l Website:
www.eservenet.com
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