A 100% subsidiary of Hutchison Whampoa, this captive provided CRM services to the telco's 4 mn subscribers in UK and Australia-it was handling around 85,000 transactions per day making it probably the largest telecom BPO in India. Operating from its two centers in Mumbai, 3 Global offered varied functions ranging from sales and campaign management, customer care to value added services (up-sell and cross-sell), inbound and outbound collections, and customer retention.