With more Fortune 500 clients in its pocket and a community-based outlook in place, 24/7 introduced what is called the customer lifecycle management model. The firm would now manage the processes, both voice and non-voice, for anything that touches the end customer, either directly or indirectly. Its billing rates increased by about 5% in FY 2004-05. It added five more Fortune 500 clients to take the list to 12, these contributing 70% of the revenues. Vertical wise, insurance, financial services and telecom constituted 80% of the revenues.