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• Partnered with major brands like Samsung,
Seagate, Intel, Compaq, Iomega, etc
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• Strategy was focused on retail
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l CEO: Ashok Taneja l Start-up Year: 1993
l Products & Services: Computer hardware distribution l Employees:
25 l Address: 205, Ashok Bhawan, 93 Nehru Place, New Delhi 110019 l Tel: 51808094-96
l Fax: 26421742
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It began operations in 1993 with computer education-related products. Two
years later it diversified into computer components and peripherals. Last fiscal
the company opened a new retail outlet in Nehru Place. It also added more
distributors of Pressario range of laptops and desktops in the last 15 months.
After adding 100 customers in FY 2004-05, it currently has about 1,500
customers. Softech's strategy is focused on retail and the company wants to
take the retail road to growth in the current fiscal.
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