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Another great year for the Indian domestic IT market is over and
as we enter the New Year, the only question in our minds is how will 2007
shape up? To answer this question, as per regular practice, IDC (India)
announced its Top 10 IT Market Predictions for the year 2007. Most of these
predictions are concerned with the domestic IT market. However, there is a
reference to those trends in the global market, which will have deeper
implications in the domestic market.
Growth Scenario
The domestic IT market in India grew by 22.4% in 2006 (primary estimates)
and is expected to keep the momentum up in 2007. The estimated y-o-y growth in
2007 is found to be 21.5%, making it the fastest growing market in the Apac
region.
"The domestic IT market has posted impressive growth in the
last three years and is expected to continue the momentum in 2007 also, which
only means the domestic market has come of age," says Kapil Dev Singh,
country manager, IDC (India).
Globally, 2007 will be a year of intense hyper disruption
in the IT industry, with major structural changes taking place along different
industry vectors at once, all interacting with each other and, more importantly,
accelerating each other. In 2007, small businesses will become big, more
software will become services, more services will become software, business IT
players will become more consumer-ish, and consumer players will become
more business-like. These disruptions, and others, will force most market
leaders out of their comfort zones and venture into new opportunities.
These deep shifts in the global market place will surely have
their implications on the Indian market and will pose unique challenges. These
challenges will be around managing the twin play of IT going deeper into already
penetrated market segments and simultaneously exploring newer segments for
growth to be sustained", Singh says.
| Summary
of Top 10 Predictions 2007 |
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India continues to soar.
South Asias largest economy will continue to lead the pack as the
next IT market opportunity
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Dynamic IT to enter
Phase 2 in 2007, from consolidation to virtualization and service
oriented architecture (SOA)
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Disruption to set in for
small and medium business (SMB) focused go-to-market strategies. New
delivery and usage models will evolve in 2007
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Connectivity, content,
and convergence will run parallel courses, but their real
orchestration into a fully evolved digital home phenomenon will
remain elusive in 2007
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Vendors will adopt a productized
services delivery model in 2007 to achieve standardization and
enhance profitability
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Internal security
concerns will drive the enterprise security solutions market in 2007
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Despite huge investments
slated for telecom network infrastructure, 2007 will be a year of
buildouts rather than rollouts for 3G and WiMax services
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IT retailing to gain
momentum, but 2007 will be remembered more as a year of
experimentation
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Emerging Asia will
approach BRIC-like performance
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Worldwide IT spending
will be marginally higher in 2007, driving vendor risk taking
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India Continues to Soar
The Indian economy posted a strong 8.5% real GDP growth. What is required to
keep it steady and go up is a continuous stream of foreign direct investment (FDI),
sustained domestic demand, growth across all major sectors, as well as a strong
supportive infrastructure. The Indian government recognizes the drawbacks, and
is committing funds to reduce these logistical challenges. Better connectivity
among major cities and from important ports, improvement of international
airports through privatization, and greater outlay to make India more attractive
for foreign investments are all steps in that direction.
In addition to China, the world is paying more attention to
India because of its rapid growth. The Brazil, Russia, India, and China (BRIC)
phenomena has forced most multinational companies (MNCs) and leading governments
to explore what business opportunities can be availed from being present in
these markets. One major challenge right away is the IT infrastructure of the
incumbent companies.
Consequently, a major wave of IT investments has started to take
place across banks, financial services institutions (FSIs), telecom,
manufacturing, government, resources, education, and other industries. This is
probably why India is the fastest-growing country by domestic IT spending in
2006 (22.4%) and is forecast to remain so in 2007 (21.5%) when it reaches Rs
75,891 crore.
In 2007, IDC feels that the IT market will continue to be driven
mainly by hardware spending across consumer and enterprise segments.
Entering Phase 2 in 2007
Enterprises in India have matured to the extent of consolidating their IT
infrastructure that they have acquired over the years. Cost pressures are
forcing large enterprises to evaluate and re-evaluate the utilizations and
productivity of their IT assets. At the same point of time business goals have
started to get linked to the IT roadmap of the organization.
The year 2007 will witness Indian enterprises graduate to the
second level of dynamic IT infrastructure, where IT infrastructure will effect
changes instantaneously and dynamically in response to the changing business
scenario. The key components that may be require to attain this state would be
virtualization, SOA, and application integration. IDC envisions that end-users
will require much help from vendors and systems integrators to establish
processes to aid their business process re-engineering (BPR) in the near term.
Application integration will continue in 2007 with enterprises reducing the
number of applications wherever possible and rolling out applications on a
centralized architecture.
Disruption to Set In
The year 2007 will mark the beginning of an aggressive focus from all major
vendors to broaden and deepen their coverage of the SMB sector. We have already
witnessed the launch of SMB specific products and micro-verticalized solutions
for SMBs with special delivery through specialized partners.
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Some Major
Drivers of IT Spending in India in 2007 |
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Infrastructure spending
by leading industries that are fast expanding business
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IT devices purchased by
consumers with growing disposable income levels
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Availability of
broadband and IT products at more affordable prices
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Improvement in awareness
of IT benefits to the more interior parts of India
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The rise of medium-scale
enterprises in this burgeoning economy
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Vendors will experiment with new models like on-premise hosted
applications, hardware on lease, and software as a service (SaaS). In the
application software world, 2007 will be a period of continuing radical change,
with major expansion of SaaS as a way to accelerate SMB penetration. Major
application vendors like SAP, Oracle, and Microsoft will expand their SaaS
offerings. SMBs will contribute almost 50% to the enterprise applications market
in 2007 in India.
IT services vendors will also bring to market packaged services
that are pre-scoped, pre-priced, pre-quality assured, and shrink-wrapped
offerings that are ready to be implemented at the client site. The focus will be
midsize enterprises.
The one-to-many hosting model put forth by hosted application
management (HAM) vendors would create a new profitable delivery model for
application outsourcing services to mid-market customers. HAM will grow at a
CAGR of 38% over the period 2005-10, with a y-o-y growth rate of 33% in 2007. Page(s) 1 2 3
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