Sitel India started way back in 2000, but the first few years saw lack of direction. It is only after the present CEO, Safir Adeni took over that the firm got some stability and direction. And the result is showing, with revenues growing 47% last year. The company has been trying to reduce its dependence on North America, (67% of revenue). It has also been doing well on the domestic front, with Indias share increasing from 0.6% to 3.6%. Clearly the focus has been to offset the impact of the declining US dollar.

This year, Sitel India became a complete subsidiary of Sitel, as Tata Group sold off its 50% holding in the Sitel India JV. The international acquisition of Sitel by Client Logic could also have an impact, as the company brings with it big clients like Microsoft, HP, and others. DQ

Page(s)   1