|
Research Design
The survey was designed and carried out in two phases. In the first phase,
HR questionnaires were sent to around 300 IT companies. These spanned
systems to software companies, both domestic and exports players. The
questionnaire sought information on areas such as employee strength,
salary structure, training days, tenure of top management, etc. Of the 300
companies, fifty-eight participated in the first phase. Out of these,
thirty-three companies were then short listed for the second round, that
is, the employee survey, based on the following parameters:
Total employee size: Hardware,
software and marketing IT professionals in India only, as on April 1,
2007. This did not include either back-end employees or employees posted
outside India.
Revenue CAGR (compound
annual growth rate from fiscal 2004-05 to 2006-07).
Average tenure of senior
management (GM level and above): The
tenure figure was factored by the age of the company to remove any
discrepancies that may have arisen between the old and relatively new
companies.
Total average training: Included
the entire gamut from induction and technical to soft skills and others.
The data was weighted on the total hardware, software and marketing IT
professionals in the company.
Retention rate: Share
of employees (at least three months-old in the company) who were still
with the company on March 31, 2007.
Average salary hike (in
%age)
The first shortlist of companies was based on these six parameters, which
were given different weights based on their relative importance. In the
second phase, a large-scale survey was conducted by IDC India among 2,844
employees of the 33 short listed companies, across the country. However,
during the second phase, two companies didnt participate, and so we
conducted the survey within thirty-one companies. The sampling was done on
the basis of the distribution of employees in different cities. The
employee survey comprised a self-administered questionnaire as the
instrument with employees at different levels. This questionnaire included
fifty-three statements under different broad parameterscomposite
satisfaction, company culture, job content/growth, training, salary
&compensation, appraisal systems and people. Employees were asked to
rate each of the statements on a 10-point agreement scale The respondents
filled-in their opinions on the questionnaire in the presence of IDCs
trained interviewers and supervisors.
Other than the above
parameters, employees were also asked about their salary structure,
preferred company in the industry, etc. The Employee Satisfaction survey
covered seven major citiesMumbai, Delhi, Chennai, Kolkata, Hyderabad,
Pune and Bangalore. |
In each city, the sample
quota was assigned based on the companys employee strength in that
city. A further classification of employees was done on the basis of job
profile (hardware, software and marketing ) and years of IT experience
(less than 2 years, 2-5 years, 5-10 years and more than 10 years). This
quota system was followed strictly to get a proper representation of
different types of employees in the sample. In order to retain
objectivity, every attempt was made to take on an unbiased sample, and to
ensure that the management of the company did not influence the selection
of respondents (employees) or their responses.
BES Ratings
Scores from the HR survey and the Employee Satisfaction survey, calculated
separately, were combined to arrive at a composite score. Companies were
then given ranks based on the composite scores.
The HR score of the selected
thirty-three companies was calculated based on the six parameters, indexed
and weighted on a total score of 100. The six parameters used weretotal
employee size; revenue CAGR (2004-05 to 2006-07); average tenure (years);
total average training; retention rate; and average salary hike (%).
The Employee survey score
was calculated based on 10 parameters, which was also weighted and indexed
on a total score of 100. The ten parameters used in this caseoverall
satisfaction score; composite satisfaction (company image); company
culture; job content/growth; training; salary and compensation; appraisal
system; people; preferred company (internal: percentage of respondents of
a company who said their own company was the preferred one); and dream
company (industry: percentage of respondents in the total sample who
preferred a particular company).
The scores on the above
parameters like company image, company culture, job content/growth,
training, salary & compensation, appraisal system and people were
calculated on the basis of number of statements under each of these
parameters. A correlation analysis was run between overall satisfaction
and statements across all these broad parameters. It gave us the
dependency of the dependent variable (overall satisfaction) on each of
these statements, which, in turn, provided the weights of each of the
statements. The weighted average of the individual scores of statements
gave us the scores at each of these broad parameters level, and these were
used for the final ranking.
The HR and Employee
Satisfaction score was weighted and indexed on a 100-point score to arrive
at DQ-IDC BES score, 2007. Dataquest and IDC India decided the weights for
all parameters in consultation with HR experts from the industry, and
these were used in the survey analysis. The weights were finalized before
the survey, to ensure complete unbiased ranking.
The IDC India team was led
by Shailendra Gupta and assisted by Satya Sundar Mohanty and Shakyadev
Mitra. |