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14 | Intel India: Yet More Mobility
With a largely new sales and marketing team in place, Intel also overhauled its sales structure
Saturday, July 21, 2007
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FY 07 saw more restructuring at Intel. It revamped its India sales for a regional focus, with a business head for each of three regions: the north and east (including Bangladesh), west, and south (including Sri Lanka).

India is one of the few growth markets for Intel, whose Apac revenues declined 10%, pushing down global revenues 9%, as chip prices fell. Mobility saved the day in India: laptops growth, and a mobile phone boom (Intel sells flash memory).

Following various exits from Intel in 2005, last year too saw a few: former MD Amar Babu left to join Idea Cellular, and sales head GB Kumar joined Cisco. Old Intel hand Ramamurthy Sivakumar came in from USA into the South Asia MD role; hes based in Delhi.

l Start-up Year: 1988 l Products & Services: Processors, platforms, boards, R&D l Address: 136, Airport Road, Bangalore 560017 l Website: www.intel.com 

Highlights

New MD, managers
New regional sales structure
$250 mn India tech capital fund

Strengths

p Top market share, mindshare, branding
p Strong R&D presence
p Dominates market, esp mobility market
p Strong mobility portfolio including wireless chipsets and flash memory for phones

Weaknesses

q Largely a new team
q Needs to recover former channel
relationship, brand equity

q Exclusivity gone from channels;
government tenders

Ramamurthy Sivakumar, MD, South Asia

Frank Jones, president, Intel India (including IIDC)
John McClure,
director, Marketing
Ravi Ravichandran,
director, Sales
Sandeep Aurora,
district manager (North & East)
Rajesh Gupta,
district manager (West)
B Suryanarayanan,
district manager (South)

Recovering from Whitefield (the made-in-India processor project was killed after being way behind schedule), Intels India Development Centre worked on other platforms including Napa SFF, Quad Core, Santa Rosa and the Classmate PC; it also played a key role in the development of the Tera low-power super-chip. Intel says over $1.7 billion has been invested in India to date (on salaries and infrastructure), and that IIDC has had over 800 invention disclosures and filed 50 patents to date.

In the year ahead Intel India intends to focus on mobile Internet devices: it launched the Ultra Mobile platform with the A100 series processors in early 2007. With the mobile boom in India, Intel is hoping that its fortunes take off in this part of the market. DQ

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