Online information and marketing services proliferated during the dotcom boom in the 1990s.  And after a lull of a few years, these services are again getting popular. Now the range of online services comprises general information, vendors' directories, and subject databases. Some companies are also offering direct e-marketing services that proactively promote products and services of different sellers. So businesses can avail these services provided by service providers. The effectiveness of these services primarily depends on the quality of content. User organizations can also measure the impact of these services on their business growth. While most of the online content services are offered on subscription basis, users should hire those services that promise regular updation of information.

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