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DQ-IDC India Survey: Best Employers
Continued from page: 2

Bhaswati Chakravorty
Wednesday, September 06, 2006

What has essentially taken all these companies to the Top 20 is a very high employee satisfaction score. This brings us back to the ever-increasing challenge of size that the big three are trying to battle. They stay right on top when it comes to the HR scorecard. In fact, the Top 20 HR tally looks significantly different from the final tally based on consolidated HR and employee satisfaction scores. Tech Mahindra and Mindtree, two familiar names in the Top 20 in the past, are down despite coming at #5 and #8 respectively on the HR scorecard. Patni at #12, Moser Baer at #18 and L&T infotech at #20 on the HR tally also do not make it to the Final 20. Low employee satisfaction levels sweep out all four from the Top 20. HCL Infosystems storms into the Top 20 riding on very high employee expectation scores, but does not make it to number one. Induslogic, Sierra Atlantic, Interra and Sasken too enter the Top 20 on the basis of moderately high employee satisfaction scores.

Disappointments
Rolta remains the single-largest drop this year. Rolta's been a regular Top 20 company and had received a four star rating last year. Last year, Rolta introduced the Monthly Performance Incentive Scheme, ESOPs and Medical Insurance Schemes. However, despite some good initiatives, the company performed poorly on both HR as well as employee satisfaction scorecards. Interestingly, while employee satisfaction levels have actually dipped for Rolta, the same is not true for its HR score. Rolta's HR score is very comparable to last year, which implies that overall industry average in this category has actually gone up. The Top 20 average on the HR scorecard is 8.5 while Rolta's HR score is 7.2, which only establishes the fact that the industry has raised the benchmark.

The E-SAT Top 10

Factors that had the strongest correlation with overall satisfaction

Statement

Correlation

I would definitely recommend this company to close friends seeking employment

0.79

I get a sense of great professional and personal accomplishment from my work

0.78

Every morning, I look forward to a day at work

0.74

I have exciting growth opportunities in this company

0.73

My company's culture creates a positive work environment

0.72

I feel a sense of belonging in this company

0.71

I feel pride in saying that I work  for this company

0.70

The company is very open to our ideas and suggestions

0.69

The company responds immediately to any issue or problem I have

0.69

I have fun working here

0.69

Base: 3,006 employees            BES Survey 2006                   Source: DQ-IDC
Note:
The correlation coefficient figures indicate the correlation between the statements and the overall satisfaction. For example a statement like 'I would definitely recommend this company to close friends of mine seeking employment' has high correlation with overall satisfaction

Keane India too fails to make it to the Top 20. But it remains different from Rolta simply because the company has actually upped its HR performance in the last one year though failing to make it the Top 20. But its HR score of 7.2, up by more than a point from last year, still falls below the industry average. Employee satisfaction levels too have dipped on key parameters like salary, appraisal and overall company image. On a positive note, Keane does well on training and retention.

Both Mindtree and Tech Mahindra upped their HR scores significantly. However, dipping employee satisfaction scores affected both companies. An interesting disparity that comes up in the case of Mindtree is that despite good salary increments, its employees gave a thumbs-down to factors like salary and appraisal. The reason for this could well be that despite the salary hikes this year, Mindtree's compensation levels may not be matching industry levels.

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