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The year 2005-06 marked a change in adoption of mobile technology. From
enterprise WLANs and public hotspots to mobility applications like Blackberry,
the transition was evident. More so, mobility went from niche to mainstream.
While enterprise and consumer markets continued to grow, the enterprise
market primarily drove the WLAN segment. The 'anytime, anywhere' paradigm
caught up rapidly with the enterprises leading to proliferation of the mobile
workforce. On the other hand, the consumer market provided the necessary spurt
to the smart handheld segment. This was largely driven by the upward moving
limits of their spending power.
Even as the different market
segments under mobility gained significant foothold in the market over the
previous year, it was mobile e-mail and SMS applications that emerged most
popular ones among the enterprises. Apart from gaining sizeable market stability
it gained more significant traction in terms of mindshare, thanks mostly to
Blackberry. Though it's early days yet, 2005-06 was the year of the data wave
take off on the growth curve.
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WLAN
access point prices fell further to below Rs 2,000
Smart
handheld market grew at a whopping 299% in unit terms
Mobile
e-mail emerged as the killer mobile application for enterprises |
In conjunction with applications, the WLAN and smart handhelds' market also
witnessed a buoyant performance during the year. Within the wireless space it
was the enterprise segment that primarily drove the growth run in WLAN adoption.
Towards the end of the fiscal 2005-06, VSNL and GFA India (owner of the Pizza
Corner and Coffee World brands) partnered to provide Tata Indicom Wi-Fi service
in all 500 outlets that GFA India plans to rollout over the next five years.
This will set the pace for a higher growth rate of hot spot rollouts in the
fiscal 2006-07.
WLAN
According to our group telecom magazine Voice&Data estimates, the Indian
WLAN equipment market was worth Rs 104 crore in FY 2005-06, up from Rs 83 crore
in FY 2004-05. Thereby, a growth of approximately 25.3% was registered. As
compared to this, the market grew around 60% in 2004-05. This lower growth rate
was attributed to drop in the equipment prices. As a result, the revenue growth
did not match with the previous year's growth rate.
With Rs 45 crore sales in WLAN in 2005-06, Cisco continued its dominant lead
in the Indian WLAN market. D-link followed at No 2 with Rs 26 crore revenues.
The next vendor, Netgear came in at Rs 9 crore, a huge gap between the No 2 and
No 3 spots. There was increased focus on the SMB segment from the vendors,
thereby making the scene very competitive in the SMB space as well. With
awareness about productivity benefits of increasing wireless and fall in
equipment prices, SOHO and the home market have the potential to become big
consumers of wireless.
Growth Drivers: Reduction in prices of WLAN equipment as well as end user
access devices like the laptop were the leading factors driving wireless
adoption. The market also benefited on the regulatory front. The government
completely delicensed the 2.4GHz band of low power applications and technologies
early in 2005 for their indoor use. This had an impact on the market growth in
FY 2005-06. This led to the proliferation of the mobile workforce as enterprises
increasingly realized the inherent productivity benefits that wireless networks
can offer.
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| Enterprise adoption of
Wi-Fi rose sharply even as wireless laptops proliferated |
The adoption of the concept of wireless as an extension to wired networking
among the SMBs also gained ground. But large enterprises continued to rule the
WLAN. According to the DQ-IDC Megaspenders Survey 2006, 31% of the participants
among the top 200 enterprise segment adopted Wi-Fi in FY 2005-06. The technology
found its takers especially among the oil companies, the survey reveals.
The SOHO/ home segment too made a few strides over the previous year.
Last year we described the emergence of the consumer market with the technology
becoming more affordable.
Some of the enterprises going the Wi-Fi way during the year included Wipro,
GE, Infosys, Reuters, ONGC and HLL, BSNL, Uttaranchal Jal Vidyut Nigam, Central
Soil Research, Dehradun, South Central Railway, Air Deccan, Pallavan Transport
Consulting Services, Instrument Research Development Establishment, and
Hyderabad Telecom, etc.
Educational institutions and hospitals were amongst the first to deploy WLAN
in India. However, now the portfolio is well spread across the manufacturing,
banking and financial institutions, large corporates and the government sector.
Deployments at coffee shops, hotels and airports, which took off in the last two
years, gained further momentum during the year.
From the applications perspective, WLAN forayed into more business critical
applications. This trend started emerging in 2004-05. Even though e-mail and
Internet access accounted for over 90% of the applications last year, there was
a beginning of a shift towards using WLAN for some critical applications as
well. In 2005-06 too this shift continued further as enterprises started relying
upon the wireless network for their business critical applications.
Some of the applications that are coming on the wireless network are
inventory management, video surveillance, real-time data, point of sale, etc.
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WLAN:
The Top Players (2005-06)
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Vendor
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Revenue (Rs crore)
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Growth (%)
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Market Share (%)
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2004-05
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2005-06
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Cisco
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41
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45
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9.8
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43.3
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D-Link
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22
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26
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18.2
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25
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Netgear
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6
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9
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50.0
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8.7
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Dax
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4
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4
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0
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3.8
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Others*
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10
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20
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100
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19.2
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Total
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83
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104
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25.3
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100
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* Includes 3Com,
Brovis, Compex, Multitech, Allied Telesyn, Proxim
Source: DQ estimates
CyberMedia Research
Reduction in prices
of WLAN equipment and the proliferation of wireless laptops were the
leading factors driving wireless adoption |
Price Drops: The entry price for access points fell to
below Rs 2,000 for the low-end segment and going up to Rs 5,000 for the ones
with security management features, centralized management features and wider
range. Interestingly, the market trend shows a shift from 11b to 11g. That is,
from 11Mbps to 54Mbps. As a result, the users are getting more bandwidth at the
same price levels. There is no significant drop in prices expected over the next
1-2 years. However, at the same price points, the market will move to 108Mbps
speed levels.
This will continue till the WLAN throughput reaches upto 200-300 Mbps. From
then on the throughput levels shall sustain and price levels should start
dropping further.
Which 802.11?: While both 802.11b and 802.11g have made significant inroads
into the WLAN market, 802.11b has a larger deployment base given that it has
been there for long. 802.11a too has had significant pull. In future, new WLAN
technologies will emerge including 802.11n that will give throughput of 108 Mbps
and 802.11e and 802.11r that offer enhanced security features.
The delicensing of the 802.11b technology early last year in the 2.4MHz space
for in-building wireless LANs, was a step in the right direction. It has given
impetus to the wireless networking industry. The de-regulation of 5 GHz
spectrums for outdoor deployment is still a big barrier. De-licensing this
frequency band would accelerate adoption of WLAN technologies like Wireless
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