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10 | Cisco Systems: The Nimble Foot
As telecom slowed, Cisco attacked IT services, enterprises and Government to get growth
Thursday, August 17, 2006

The networking giant just got bigger. Though the 26% growth figure paled in comparison to the 46% recorded in the previous two years, it still crossed the Rs 3,000 crore mark. The drop in growth was primarily because no new mega telecom service provider deal was signed up during the year.

Cisco, however, more than made up for this by accounting for nearly half of the enterprise networking equipment sales in India.

On the strategy front, the company divided its operations into four separate vertical business groups that focused on IT services, enterprises and SMBs, service providers, and the government. In IT services, it bagged big clients like IBM, Wipro, HCL Technologies, Infosys, Microsoft, Intel, Motorola, and Oracle; enterprise clients included BHEL, Tata Motors, L&T, Bank of Baroda, Canara Bank, UBI. The most important one was SBI where Cisco connected 10,000 branches. For SMBs it launched its NoW (Network on Wheels) initiative in 50 locations offering low-end products. Though no major telecom account was added, Cisco was the main beneficiary of the broadband rollout by Bharti, BSNL, and the Tata Group. And e-Gov proved to be Cisco's most lucrative segment, with the SWAN deals for eight states as well as the income tax deal and NIC coming into its kitty.

Highlights

  • Announced investment of $1.1 bn in the country; India evolving as one of its fastest growing markets globally

  • "Intelligent channel mapping strategy" to tap the right market at the right place with the proper product and partner

 


l Start-up Year: 1995 l Products & Services: Voice/data networking, network security, wireless, IP telephony l Branches: 12 l Partners: 1511 l Address: 2nd Floor, Brigade South Parade, 10 MG Road, Bangalore 560001 l Tel: 415930000l Fax: 25327282 l Website: www.cisco.com/in

Strengths

  • Wiped out competition in the routers and switches; led in WLAN and was amongst the Top 5 in IP-PBX

  • Was the preferred vendor partner for all leading SIs

 

Weaknesses

  • Still unable to shake off the expensive tag, thereby conceding some ground to vendors like D-Link

  • Chinese competitors like Huawei could pose a threat in the service provider space

 

 

Rangnath Salgame, president, India & SAARC

Jangoo Dalal, VP, Enterprise
B Ashok,
VP, IT/ITeS
Sudhir Narang,
VP, Service Provider & Government
Ranajoy Punja,
VP, marketing
Pramodh Menon,
country head, Channels

Cisco led the routers segment with 80% market share and switches with 76%, virtually wiping out competition in both sectors. It also garnered 35% market share in WLAN (including Linksys) and 20% in IP-PBX, and shipped out 100,000 IP phones by December 2005. There was no surprise when the vendor announced a whopping $1.1 bn investment in the country. In a recent development, Salgame has left the company, and in his place David Caspari from Asia Pacific is running the show, till a replacement is found.

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