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20 | eSys Infotech: Gaining by Default
eSys added 14 principals helped by the confusion of the Ingram-Tech Pacific merger
Thursday, August 17, 2006

One man's meat could often prove to be another man's poison. The mega merger of Ingram Micro and Tech Pacific resulted in many of their existing principals looking for an alternate strategy to mitigate the risk of having all eggs in one basket; what followed was a significant exodus to other distributors and eSys gained the maximum. Net effect: it added 14 vendors including Microsoft, Samsung, Xerox, IBM software, WeP, Apple, Acer, MSI, Tally and Sun to its kitty during the year. Out of these, substantial business came from Microsoft, Samsung and Xerox, while from its existing principals, IBM servers and Lenovo too contributed handsomely.

eSys' own branded desktops/notebooks contributed to 10% of its coffers; the Wizard range of notebooks (with Centrino Duo) as well as miniature PCs, eSys Mini were launched during the year. This contribution could increase once the company succeeds in its ambition to set up an integrated
manufacturing, logistics, R&D and services hub and functional global headquarters in India. During 2005-06, eSys announced plans to invest $230 mn in a phased manner by the year 2010, specifically for this purpose.

Highlights

  • Significantly expanded its product portfolio adding over 14 new products.

  • Drove re-alignment and re-structuring exercise of its manpower.

 


l Start-up Year: 1980 l Products & Services: Components, Peripherals, PCs and Enterprise l Branches: 30 l Address: B - 65, Okhla Industrial Area, Phase 1, New Delhi - 110020 l Tel: 41811694-96 l Fax: 55960102 l Website: www.esysdistribution.com

 Strengths

  • Focusing on a young team with the average age of its manpower at 28.

  • 10% revenues from its own brands brought higher margins

 

Weaknesses

  • While the vast number of products and vendors added during the year boosted the sales, eSys struggled to manage this sudden expansion efficiently

 

 

R Govindan, CEO
Vishal Sapory, National Business Manager

Internally, the company undertook an exercise to realign its current manpower resources, so as to manage the expansion without resorting to significant addition in people. The jury's still out on whether this has succeeded, as there was still a 60% increase in manpower.

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