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14 | Microsoft India: Software Dynamics
Microsoft got its act together: on pricing, SMB, government...and thus growth
Thursday, August 17, 2006

This was an eventful year in Microsoft's India chapter. Bill Gates announced a $1.7 bn investment over the next four years to make India a major hub for Microsoft's research, product and application development; and for services and tech support for both global and domestic companies. Sales were robust, especially in the JFM '06 quarter (with buyers anticipating VAT from April).

Microsoft bet big on SMBs. Among other areas, its Dynamics CRM/ERP suites (Navision and Axapta are sold in India) nearly doubled in sales, focusing on manufacturing micro-verticals such as textiles and auto parts. Overall, manufacturing was a hot vertical for Microsoft.

Pricing was a focus, to boost sales and tackle piracy (which dropped 2 points to 72%). The redefined price strategy segregates products according to a pyramid that addresses starter, middle, and expensive software separately. At the entry level, Microsoft launched the Windows XP SE (Starter Edition) last year in Indian languages, and then English. It targeted the top of the PC user pyramid with the launch of the MediaCentre entertainment platform, which shipped on nearly 20,000 HCL, HP and other PCs. Office was launched in 13 languages by end-2005.

Highlights

  • Office suite topped growth.
    Packaged software grew over 35%

  • Redefined pricing strategy: starter (SE), middle, high-end (Media Center)

  • Strong SMB play with Dynamics (Navision, etc)

   

l Start-up Year: 1981 l Products & Services: IT services, software and consulting l Address: 9th Floor, Tower A, DLF Cyber Greens, DLF Cyber Citi, Sector 25A, Gurgaon 122002 l Tel: 4158000
l Fax: 4158888 l Website: www.microsoft.com

Strengths

  • Government, education engagement

  • Tiered pricing to push low cost computing, and revenue growth

 

Weaknesses

  • Piracy, though lower at 72%,
    still the top threat

  • Threat #2 is Linux, with
    government and enterprise

  • Need to improve affinity with channel; key for SMB

 

There was strong government engagement. It set up a center of excellence with NISG Hyderabad, against one of the six things IT minister Maran had asked for. The others included language support, a low cost OS, investment in 100 schools, and security solutions for government. Microsoft has delivered on most.

Neelam Dhawan, managing director

Doug Hauger, operations & marketing
Sudev Muthya,
enterprise and partner
Rajeev Mittal,
SMS&P
Vikas Arora,
services
Rohit Kumar,
public sector
Jacques Bablon,
telecom
Ranjiv Singh,
chief marketing officer
Sandeep Kohli,
HR
Sameer Zutshi,
Finance

Ravi Venkatesan, chairman

Entertainment and devices, a distinct entity in India, launched the much-awaited X-Box this year (pre-orders began in June). Launches ahead include the much-delayed and awaited Windows Vista, and Office 2007.

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