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This was an eventful year in Microsoft's India chapter. Bill Gates
announced a $1.7 bn investment over the next four years to make India a major
hub for Microsoft's research, product and application development; and for
services and tech support for both global and domestic companies. Sales were
robust, especially in the JFM '06 quarter (with buyers anticipating VAT from
April).
Microsoft bet big on SMBs. Among other areas, its Dynamics CRM/ERP suites (Navision
and Axapta are sold in India) nearly doubled in sales, focusing on manufacturing
micro-verticals such as textiles and auto parts. Overall, manufacturing was a
hot vertical for Microsoft.
Pricing was a focus, to boost sales and tackle piracy (which dropped 2 points
to 72%). The redefined price strategy segregates products according to a pyramid
that addresses starter, middle, and expensive software separately. At the entry
level, Microsoft launched the Windows XP SE (Starter Edition) last year in
Indian languages, and then English. It targeted the top of the PC user pyramid
with the launch of the MediaCentre entertainment platform, which shipped on
nearly 20,000 HCL, HP and other PCs. Office was launched in 13 languages by
end-2005.
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Highlights |
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Office suite topped
growth.
Packaged software grew over 35%
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Redefined pricing
strategy: starter (SE), middle, high-end (Media Center)
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Strong SMB play with
Dynamics (Navision, etc)
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l
Start-up Year: 1981 l
Products & Services: IT services, software and consulting l
Address: 9th Floor, Tower A, DLF Cyber Greens, DLF Cyber Citi,
Sector 25A, Gurgaon 122002 l
Tel: 4158000
l Fax: 4158888
l Website: www.microsoft.com
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Strengths |
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Government, education
engagement
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Tiered pricing to push
low cost computing, and revenue growth
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Weaknesses |
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Piracy, though lower at
72%,
still the top threat
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Threat #2 is Linux, with
government and enterprise
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Need to improve affinity
with channel; key for SMB
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There was strong government engagement. It set up a center of excellence with
NISG Hyderabad, against one of the six things IT minister Maran had asked for.
The others included language support, a low cost OS, investment in 100 schools,
and security solutions for government. Microsoft has delivered on most.
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| Neelam
Dhawan, managing director |
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Doug Hauger,
operations & marketing
Sudev Muthya,
enterprise and partner
Rajeev Mittal,
SMS&P
Vikas Arora,
services
Rohit Kumar,
public sector
Jacques Bablon,
telecom
Ranjiv Singh,
chief marketing officer
Sandeep Kohli, HR
Sameer Zutshi,
Finance |
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Ravi
Venkatesan, chairman |
Entertainment and devices, a distinct entity in India, launched the
much-awaited X-Box this year (pre-orders began in June). Launches ahead include
the much-delayed and awaited Windows Vista, and Office 2007. Page(s) 1
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