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2 | Wipro: Applied Thought
Acquisitions and investments in sales boost the customer base, and growth
Thursday, August 17, 2006

With customers today demanding a wide range of service offerings, large vendors such as Wipro have a clear edge here. Besides application development maintenance (28% of Wipro's exports) and R&D (33%), there is infrastructure services, testing, package implementation and a bit of consulting.

Revenues from the acquisitions of New Logic, mPower and cMango started to kick in, as 1.8% was added to the last quarter realizations. All the same, the acquisitions were partly responsible for the 180 basis points decline y-o-y on the margin front for its Global IT division.

Wipro's spend on marketing and sales, and also developing more solutions at the back-end, were low earlier. It stepped up these investments-the number of employees in sales and marketing for instance, went up by 21%.

Salary revisions continued to have a negative impact on the margins, but the company has been able to maintain per person cost y-o-y through changing the mix of employees. A year ago 30% of Wipro Technologies's people were with less than three years experience. Now, there are 42% in that category. The average compensation cost will now therefore be lower. Wipro had effected an onsite salary revision of 3% effective from January 1, 2006 and an offshore increase of 12%, from November 1, 2005, an effort that impacted operating margins by 1.4%.

Highlights

  • Aggressive inorganic moves. Wipro completes three acquisitions; revenues start to trickle in
  • Consulting revenues decline, but helps the company win new accounts

l Start-up Year: 1981 l Products & Services: IT services, hardware and software design, tech products, IS outsourcing, BPO/ITeS l Address: Doddakennelli, Sarjapur Road, Bangalore l Tel: 28440011 l Fax: 28440350 l Website: www.wipro.com 

Strengths

  • Top 10 customer contribution going down, from 30% a year ago to 27%
  • Young hires: despite compensation increases, per person cost unchanged

Weaknesses

  • Modest price increases; net margins lowest among tier one vendors
    Average employee age 26, which is greater than Infosys

 

Azim Premji, chairman
Dr AL Rao, president and COO
Suresh Vaswani, president, Wipro Infotech and president, TIS, Testing and EAS
Suresh C Senapaty, CFO
Sudip Banerjee, Enterprise Solutions
Ramesh Emani, Product Engineering Services
Girish Paranjpe, Finance Solutions
Ranjan Acharya, HR
Pratik Kumar, HR
TK Kurien, CEO, BPO

Pricing moved in a narrow range and the company added 121 customers over the year, the number of million dollar customers going up from 210 to 221. The number of $50 mn run rate customers have also gone up from 2 to 4.

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