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The year 2004-05 saw videoconferencing as an alternative to
physical meetings, fast catching on in India. From being merely a concept a few
years back, the Indian videoconferencing endpoints market showed a remarkable
growth last year-reaching Rs 31 crore, registering a growth of 23% over the
2003-04 market size of Rs 25 crore.
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Tandberg showcased several
of its new
offerings including video telephony solution |
A host of factors combined to drive this spectacular growth-heightened
awareness about the benefits of videoconferencing transforming it from just an
embellishment in an organization to an enterprise necessity, enhancement of ISDN
and IP services, establishment of unswerving videoconferencing standards, and
finally, the decreasing costs of technology. In addition, factors like increased
travel problems and financial restraints encouraged the uptake of
videoconferencing to provide remote lectures, remote seminars, distance learning
and even telemedicine.
Capitalizing on the opportunities of videoconferencing,
equipment vendor Tandberg decided to partner with technology giants like Cisco
and Microsoft to expand the visual communications market. In a recent event in
Mumbai, organized to discuss the utility of videoconferencing for an
organisation, the company showcased several of its new offerings-video
telephony solution that integrates Tandberg's video telephony systems with
Cisco's CallManager and MXP endpoints that operates with Microsoft Office Live
Communication Server 2005 and can connect with Windows Messenger for video
calls. The company also claims to have developed a solution that enables one to
connect videoconferencing systems with PC Webcams, taking video communication to
the desktop level.
| Ispat
Industries: Steely Benefits of Videoconferencing |
Aditya
Birla Group: Appraisals and Awards on Videoconferencing |
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The need arose from the
constant travel requirement of the senior management and non-availability
of dates and time to travel. It was becoming difficult for the mangers to
be at a location in time for troubleshooting.
The Need
Challenges in Deployment
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Availability of stable
bandwidth
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Robust and efficient
network to run the application
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Availability of leased
lines for connectivity
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Availability of VSAT
links in remote locations
The primary driver was the
business benefits which were achieved in a short time of deployment. Also,
for plants in remote locations which needed to be constantly in touch with
the city office VCS served the much needed connect between them.
As the company had a success
story on the business front, it went on to leverage the solution and
started using it in other operations like management, training, human
resources, etc.
The Benefits
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The tangible effect was
on cost incurred on travelling, and coordinating on date availability
for meetings
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Intangible were like the
increase in the number of meetings conducted at all levels in the
organization
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Better productivity,
higher operational efficiency, better interaction between management
and the teams, and inter departmental interaction
Now that the company has stabilized and
is making a productive and extensive use of the solution, they are looking
at further updating and innovating the solution. As the technology needs
grow, and with newer version and features entering the market, the company
will continue to evaluate the updation required.
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With 250 leased lines and
above 100 VSATs and 50 links getting added, the network is robust and well
structured. With the business locations dispersed to the remotest of
locations in the country, videoconferencing solutions have been able to
provide the connect between managers and the staff at these various
locations.
Challenges
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Infrastructure for
running the solution in remote locations where there is no
connectivity
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Developing proficiency
to use such a solution and educating the other locations
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Understanding and
embracing the visual mode of communications
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There was resistance and
hesitation to adopt a solution
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Educating the people
about the benefits and comforts of using a visual communication
solution
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The group ushered in the
required cultural change among people to adopt the latest technology
and use it to their benefit
Applications Being Run
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Human resource functions
like recruitment, training, appraisals are done through it
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Conducting interviews-The
interviewee is called to the nearest branch office for a
videoconference interview
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Blended learning:
Training courses in the organization are conducted on these solutions
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Business users: Senior
management meetings are held across multiple locations
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IT users: Incident and
problem management
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The group's annual
award ceremony is broadcast over it
Benefits
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There is significant
control on the cost in terms of travel, time and lodging-boarding
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Better management levels
are achieved for heterogeneous environment
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Involvement of
management and staff from all levels at regular intervals
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The group companies are
able to align people, processes and technology to meet the core
business objective
Road Ahead
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While senior CIOs shared their views about the utility and
importance of videoconferencing in day to day working of their organization,
HDFC BANK, Ispat Industries and Aditya Birla Group presented specific case
studies.
At the event Tandberg also shared information about their
current work on converging video communication solutions on various platforms.
One of them was 3G Mobile videoconferencing that involved a user seamlessly
integrating video with voice and data environments. For example, Tandberg
enables participants to collaborate across H.323, SIP and 3G networks for
multimedia applications in rich media environments.
With Tandberg Expressway, the 3G Gateway allows 3G mobile
users to reach any video system from anywhere-on the road or in a hotel room.
Multi Control Unit helps connect 16 locations simultaneously.
Highlighting a few trends impacting visual communication,
Henning Herdal, regional director, Emerging Markets, Tandberg spoke about how
traditional videoconferencing, no longer a technology island and no longer only
in meeting rooms, is expanding to deliver a broad array of information to
anyone, anytime, anywhere-transforming the way we work.
From manufacturers troubleshooting assembly lines with video
systems to emergency responders carrying mobile video appliances, the
organizations that benefit from visual collaboration-and the emerging
technologies they are using-are undergoing a revolution.
Technologies like 3G are now making it possible to connect
mobile workers everywhere. "Today, you can click a button on your IM client
to start a call, or join a video meeting from your cell phone. Video meetings
can be experienced live, and easily be archived for later viewing by a broader
audience," Herdal specified.
Minu Sirsalewala
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