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Visualizing New Frontiers
New solutions and trends in videoconferencing were on display while enterprises showcased their deployments
Minu Sirsalewala
Monday, December 12, 2005
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The year 2004-05 saw videoconferencing as an alternative to physical meetings, fast catching on in India. From being merely a concept a few years back, the Indian videoconferencing endpoints market showed a remarkable growth last year-reaching Rs 31 crore, registering a growth of 23% over the 2003-04 market size of Rs 25 crore.

Tandberg showcased several of its new
offerings including video telephony solution

A host of factors combined to drive this spectacular growth-heightened awareness about the benefits of videoconferencing transforming it from just an embellishment in an organization to an enterprise necessity, enhancement of ISDN and IP services, establishment of unswerving videoconferencing standards, and finally, the decreasing costs of technology. In addition, factors like increased travel problems and financial restraints encouraged the uptake of videoconferencing to provide remote lectures, remote seminars, distance learning and even telemedicine.

Capitalizing on the opportunities of videoconferencing, equipment vendor Tandberg decided to partner with technology giants like Cisco and Microsoft to expand the visual communications market. In a recent event in Mumbai, organized to discuss the utility of videoconferencing for an organisation, the company showcased several of its new offerings-video telephony solution that integrates Tandberg's video telephony systems with Cisco's CallManager and MXP endpoints that operates with Microsoft Office Live Communication Server 2005 and can connect with Windows Messenger for video calls. The company also claims to have developed a solution that enables one to connect videoconferencing systems with PC Webcams, taking video communication to the desktop level.

Ispat Industries: Steely Benefits of Videoconferencing Aditya Birla Group: Appraisals and Awards on Videoconferencing

The need arose from the constant travel requirement of the senior management and non-availability of dates and time to travel. It was becoming difficult for the mangers to be at a location in time for troubleshooting.

The Need

  • Internal and external communication

  • Travelling expense

  • Non-availability of common dates, increased number of meetings

  • Bandwith and network

Challenges in Deployment

  • Availability of stable bandwidth

  • Robust and efficient network to run the application

  • Availability of leased lines for connectivity

  • Availability of VSAT links in remote locations

The primary driver was the business benefits which were achieved in a short time of deployment. Also, for plants in remote locations which needed to be constantly in touch with the city office VCS served the much needed connect between them.

As the company had a success story on the business front, it went on to leverage the solution and started using it in other operations like management, training, human resources, etc.

The Benefits

  • The tangible effect was on cost incurred on travelling, and coordinating on date availability for meetings

  • Intangible were like the increase in the number of meetings conducted at all levels in the organization

  • Better productivity, higher operational efficiency, better interaction between management and the teams, and inter departmental interaction

Now that the company has stabilized and is making a productive and extensive use of the solution, they are looking at further updating and innovating the solution. As the technology needs grow, and with newer version and features entering the market, the company will continue to evaluate the updation required.

 

With 250 leased lines and above 100 VSATs and 50 links getting added, the network is robust and well structured. With the business locations dispersed to the remotest of locations in the country, videoconferencing solutions have been able to provide the connect between managers and the staff at these various locations.

Challenges

  • Infrastructure for running the solution in remote locations where there is no connectivity

  • Developing proficiency to use such a solution and educating the other locations

  • Understanding and embracing the visual mode of communications

  • There was resistance and hesitation to adopt a solution

  • Educating the people about the benefits and comforts of using a visual communication solution

  • The group ushered in the required cultural change among people to adopt the latest technology and use it to their benefit

Applications Being Run

  • Human resource functions like recruitment, training, appraisals are done through it

  • Conducting interviews-The interviewee is called to the nearest branch office for a videoconference interview

  • Blended learning: Training courses in the organization are conducted on these solutions

  • Business users: Senior management meetings are held across multiple locations

  • IT users: Incident and problem management

  • The group's annual award ceremony is broadcast over it

Benefits

  • There is significant control on the cost in terms of travel, time and lodging-boarding

  • Better management levels are achieved for heterogeneous environment

  • Involvement of management and staff from all levels at regular intervals

  • The group companies are able to align people, processes and technology to meet the core business objective

Road Ahead

  • Plan to extend coverage on employee training

  • Extend to residential complexes at units across the country

  • Reduce the TCO by leveraging infrastructure in more effective and innovative ways

 

While senior CIOs shared their views about the utility and importance of videoconferencing in day to day working of their organization, HDFC BANK, Ispat Industries and Aditya Birla Group presented specific case studies.

At the event Tandberg also shared information about their current work on converging video communication solutions on various platforms. One of them was 3G Mobile videoconferencing that involved a user seamlessly integrating video with voice and data environments. For example, Tandberg enables participants to collaborate across H.323, SIP and 3G networks for multimedia applications in rich media environments.

With Tandberg Expressway, the 3G Gateway allows 3G mobile users to reach any video system from anywhere-on the road or in a hotel room. Multi Control Unit helps connect 16 locations simultaneously.

Highlighting a few trends impacting visual communication, Henning Herdal, regional director, Emerging Markets, Tandberg spoke about how traditional videoconferencing, no longer a technology island and no longer only in meeting rooms, is expanding to deliver a broad array of information to anyone, anytime, anywhere-transforming the way we work.

From manufacturers troubleshooting assembly lines with video systems to emergency responders carrying mobile video appliances, the organizations that benefit from visual collaboration-and the emerging technologies they are using-are undergoing a revolution.

Technologies like 3G are now making it possible to connect mobile workers everywhere. "Today, you can click a button on your IM client to start a call, or join a video meeting from your cell phone. Video meetings can be experienced live, and easily be archived for later viewing by a broader audience," Herdal specified.

Minu Sirsalewala

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