No, we are not bringing a new discovery on the rays of the ubiquitous sunshine but solely on environment-friendly decisions taken by Sun Microsystems that have reaped rich dividends. Much before the color green became the flavor of IT communities across the world, corporations such as Sun Microsystems had initiated systems and processes that only led others to follow, giving a first-mover advantage for this over a two-decade-old entity that prides in its prowess of operating in the open source arena.

Rich Green, EVP, Sun Microsystems, says: Our eco-green efficiency covers a wide variety of thingsour Niagara 2 microprocessor with its throughput per watt is just unparallel in the market. Even if you look at Solaris and Dtrace, its all about getting more efficiency in the existing platforms.

Green also went on to mention the intricacies of working on a Dtrace platform where one achieves a 30% performance escalation in flat two and half hours of working in Dtrace, which reduces power consumption by at least 30%. We have built programs in which our servers and software are configured to provide more eco-friendly and more efficient platforms, points out Green.

Giving credit to the culture at Sun, Green says: One reason we started early is that a lot of work which we did all these years has been about efficiency, whether its past performance or voltage or software performance, and this is just another step. Application of efficiency and good design has become the epicenter of this enterprise.

With developers worried most about the time-to-market in every application they develop, the concern for most corporations is the path to be taken from having a concept to developing a market around, building an ecosystem over it, and having a user base that would give a competitive advantage.

Typically, the company that starts first gets the advantage. Because of this rapid time to market, developers tend not to look far ahead and so they are not thinking about what happens if I am actually successful in getting this application to the market and I track a whole bunch of usersthe technology that I am employing currently helps me to address challenges later, whether its performance or scalability, and from a Solaris perspective, states Ian Murdock, VP, Developer and Community Marketing, Sun Microsystems.

Murdock adds that promoting environment-centric initiatives or technologies is the same as taking the right technological decisions upfront which allow the company to augment in scale throughout.

With green technologies becoming increasingly important, Gartner Research stated that by the end of 2008, companies across the world would make public statements in their financial results on their carbon emission norms, and Sun Microsystems continues to lead the way on this front.

Prasad Ramasubramanian
maildqindia@cybermedia.co.in

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