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Efficiency is in vogue as far as data centers are concerned, and Raritan
is not letting the opportunity slip.
Dr Ching-I Hsu, chairman and CEO, Raritan elaborates on the companys India
roadmap and his views on greening data centers. Excerpts
In your perception, where do data centers stand on the green scale, as of
now?
Earlier, data centers were primarily about access and control. It was only
four to five years back, that the concept of power management made an entry.
That is also when we entered into the domain. According to me, a green data
center is all about efficient power management. For us, it is also about
articulation of the benefits of power management, and educating clients. Our
role in this chain is to supply products to help data centers move towards
green. We follow two simple stepsfirst, monitor your power consumption in
real-time, and second, analyze it. I think that the green data center stage is
still far from mass adoption. It is still a nascent concept.
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Dr Ching-I Hsu, chairman and
CEO, Raritan |
Is awareness towards green on the rise? Or is it still considered only as
an investment barrier?
People are gradually subscribing to the idea that next generation data centers
will be green. But still cost is a big hurdle for most enterprises. The solution
is to turn cost from being a hurdle to being a driver in the long-run.
Therefore, giving some concrete RoI statistics really works at times. I think it
will take time for people to buy the green concept. At this point, they are
buying solutions to address their power problems.
How has the response been so far? Does it differ from country-to-country
or region-to-region?
Yes, it is different. In more mature markets, people are looking rather
keenly at efficiency solutions. But the developing countries is another story.
Here, people are just struggling to to keep their data centers going. So the
level of the problem is entirely different. In developed markets, the product is
on the radar because of cost benefits. But in developing markets, a lot of data
center expansion is waiting to happen.
Has the downturn affected green investments?
The downturn has not affected negatively. But the difference is that during
the slowdown, efficiency has been the buzzword, and not green. The construction
of data centers is certainly moving towards green, but it is more of an economic
issue.
What is your India strategy? Are you seeing India as a potential and
important market?
India is a very important future entity for us. We are currently reworking our
strategy to accommodate more of the country. In India some of the data centers
are very mature and are already on the next generation product lines. But the
good news is that there are new ones coming upthat will be an important target
for us. Our go-to-market strategy in India is primarily through crucial and
dependable channel partners. We feel that with more mature markets there is a
constraint, but with upcoming markets a lot can happen. We need to just catch up
with the refresh cycles. In India we are still at the early adoption stage.
Green, or even efficiency solutions, are yet to hit the mass markets.
Mehak Chawla
mehakc@cybermedia.co.in
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