3 - An Icon In The Making

Ask an NIITian for their business card and more often than not the designation will surprise you. Ask an NIITian to describe their organizational structure and most probably you will get a different answer each time. For an outsider, NIIT Ltd probably has the most complicated organizational structures in the Indian IT industry. As President and CEO Vijay Thadani describes it, "Sometimes even employees get confused, but we don�t worry too much about it."

NIIT has restructured itself every year, for the last few years. And the reason becomes obvious once you peer into the business dynamics and foresight of this growth engine. "Change is an opportunity for some and concern for others," according to Thadani. With technologies and global market landscapes transforming continuously, NIIT has chosen to be in a position to address the requirements of its customers at all times. And that means flexible structures, virtual teams, and cross-functional reporting. niit2.jpg (9329 bytes)

As P Rajendran, Chief Operating Officer, puts it, "The real world is too dynamic to apply solutions from the past. We would be history before we knew it."

And that aptly describes NIIT�the sheer drive to avoid becoming any part of history. The continuous restructuring to match the dynamics of its markets, the relentless drive to improve the quality of products, and the vision of the global market being the market for all its businesses. With a turnover of Rs 656.2 crore, NIIT has grown by 46 percent over the previous year. The main contribution to its

S T R A T E G Y

To become a global player in systems integration, educational multimedia, and teaching.
To attain zero-defect delivery systems for products.

T A C T I C S

To utilize web technology as an important strategic tool for its business units.
To build local alliances wherever entry barriers are high.
To develop the domestic manufacturing and engineering markets for vertical application solutions.

O B J E C T I V E S

To increase the number of educational multimedia titles by 100 each year.
To increase the number of training centers by 100 every year.
To generate revenue from the NetVarisity site by initiating paid registration.
To recruit local employees for various domestic and international operations.

P E R F O R M A N C E� H I G H L I G H T S

Increase of revenue from Rs 450.5 crore in 1996-97 to Rs 656.2 crore in 1997-98.
Increase in contribution of exports from 36 percent in 1996-97 to 39 percent in 1997-98.
Reduction in training contribution from 53 percent in 1996-97 to 50 percent in 1997-98.

PRODUCTS AND SERVICES: Software Development, Systems Integration, Training, Multimedia * TECHNICAL COLLABORATION: Microsoft, 3 Com, Sylvan Prometric, Asia Pacific Institute of Information Technology * AGENCY OPERATIONS: Mentor Graphics, Sybase, Oracle, Intersolv, Lotus * START-UP YEAR: 1981 * EMPLOYEES: 3378 l DEALER OUTLETS: 40 * QUALITY CERTIFICATION: SEI-CMM Level 3, ISO 9001, ISO 9002 * ADDRESS: NIIT House, 8 Balaji Estate, Sudarshan Munjal Marg, Kalkaji, New Delhi 110019 * TEL: 6482054 * FAX: 6203333