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Home > CIO HANDBOOK 2007 > CEO

'We are looking at India for our go-to-market capability
Rick Belluzzo has been with Quantum since September 2002, and is responsible for its overall business strategy and direction. He has taken a number of steps to enhance its leadership in backup, recovery, and archive. In an interview with Dataquest, Belluzzo talks about Quantums storage business and strategy for India. Excerpts
Sudesh Prasad
Wednesday, January 09, 2008

How has been the transition of Quantum from hard disk to the storage systems business?
We are redefining ourselves and refocusing on our company in keeping with the new market forces, trends, and technologies. That process started several years ago, when we divested our hard drive business. We began to focus more on storage systems, which is a very big transition.Things really accelerated for us when we merged with ADIC (Advanced Digital Information Corporation).

What is going to be the focus of the newly launched development center in Hyderabad?
Our recent announcement of setting up a development center in Hyderabad is part of our strategy to leverage the engineering and software potential available in India. This is important both from the market and engineering perspectives. We set up a center in Hyderabad because we found that there was an ecosystem of storage companies.

We are not here for lowering our cost. We are growing our software business everywhere, including the US, and we thought we could grow faster with investing in India because of the availability of software talent.

Our goal is to have a team that not only does engineering and fixes bugs, but owns a piece of our software platform so that they can have a mission. We expect this to be a team with full responsibility for the entire product lifecycle. We are starting with our DXi product line, which is the secondary storage disk system that we introduced recently. We are looking at India for our go to the market capability, by better servicing the customers through our Bangalore, Hyderbad, and Pune centers.

Rick Belluzzo,chairman
and CEO, Quantum

What are some of the new areas of opportunity for Quantum?
Most enterprises are facing the problem of having multiple copies of the same data in their environment for various reasonsrecovery, archiving, and compliance. We looked at this market and found that enterprises have demands for problems arising out of handling complexities of recovery and information lifecycle management. We see this as a very rich area and very much aligned with our positioning.

There is a rapid growth in new technologies around capacity optimized storage, continuous data protection, and are in some ways shifting away from the traditional batch back up to a more continuous and policy-driven model around the whole infrastructure. The tape market has some growth, but the emerging segments have more growth potential. We feel that we have built a strong position as a specialist in the secondary storage market.

How is Quantum placed after the ADIC merger?
We are a $1 bn plus company now and we are servicing our customers in 180 countries. We merged with ADIC as we identified some important areas that were critical to success. The first was to grow the market access and we have increased our presence everywhere, including Asia Pacific. Quantum was stronger in India and ADIC was stronger in China. We also improved our business model and shifted our strategies that have allowed us to invest more.

The merger improved our financials because tape companies were under pressure and the industry was consolidating, and so by coming together, we have been able to rationalize the company, move investments, eliminate duplication, and greatly improve our financial performance.

What would be Quantums strategies going forward?
Our strategy is three pronged. First, to grow on the segments of tape segment, which is tape automation in the mid range; second, to build the disk software business in the new and emerging markets where we see tremendous growth; and third, to make our go to the market segments a critical area of reaching customers and delivering solutions. We are trying to become more end-customer focused.

Sudesh Prasad
sudeshp@cybermedia.co.in

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