Home  |  Newsletter | Feedback | Advertise - Online  | Help

Google
Web dqindia.com
Search by issue  | Sitemap

• Visit pcquest.com to know all about the business benefits of IT infrastructure outsourcing • Ad : Play and Plug ERP by IBM

 
Home > CIO HANDBOOK 2007 > Global CIO

'IT is making us a whole lot quicker... to work at speeds similar to our race models'
-Alex Burns, chief operating officer, WilliamsF1
Wednesday, February 28, 2007
Print Comment Email DiggDigg DeliciousDel.icio.us RedittReddit TwitterTwitter

The death of Brazilian Formula 1 driver, Ayrton Senna de Silva, on may, 1994 brought the dangers of the sport into limelight. Post 1994, all Formula 1 racing teams have put in massive security procedures in place to ensure that such an event does not occur again. IT plays a very critical role in this aspect.

WilliamsF1 has been in the racing circuit for around three decades and is renowned for its FW models released year after year. The company recently signed an agreement with Lenovo, who would be one of the main sponsors of the team. Sometime back, Alex Burns, chief operating officer, WilliamsF1, had come down to India to visit the Tata Technologies facilities in Pune. In an interaction with Shashwat Chaturvedi of Dataquest, Burns talks about how his team is using IT and why outsourcing might not be such a bad term after all. Excerpts.

What role does IT play in the development of an F1 car?
Technology is a critical element behind the success of any F1 team. Today, without any exception, every F1 team is investing heavily in latest tech mechanisms to get the best out of their models. Take the case of FW28, used in the 2006 season, we used over 4,500 CAD drawings during the design phase. We are heavily dependent on computational fluid dynamics, telemetry and other to not only develop an F1 car but also run it well.

To be frank, the FIA has introduced rules over a period of time that effectively slow down the car. It is driven by security needs, because otherwise all the cars would be trying to increase speed aggressively. There are whole lists of tests and reports that one has to complete before launching a model. There are the wind tunnel tests and crash analysis tests. Today, with the latest cutting edge applications, not only is it more cheaper than the traditional way but also a whole lot quicker. All this is only due to IT at work.

"When the car is running there are thousands of sensors attached all across the body reporting on different parameters. To make sense out of all this data and implement changes quickly, is a job that is best done with the help of IT"

Once the model is up and running, what is the role that IT plays?
Running an F1 car is a highly data intensive job. For instance, over a weekend of grand prix race, close to 7GB of data is generated. This data needs to be meticulously analyzed and the design changes need to be implemented quickly. Also, this requires speed. At times, we work at speeds similar to our race models. When the car is running there are thousands of sensors that are attached all across the body reporting on different parameters. To make sense out of all this data and implement changes quickly, is a job that is best done with the help of IT.

We function at the very edges of technology. Our work is quite akin to the space industry. The components have a short life, we are constantly testing and incorporating changes. It is a very dynamic industry.

There is a general feeling that F1 racing has become overtly technology driven, the cars are more like computers. Your take?
I do agree that there is a general feeling of overuse of technology but you need to understand the reasons behind it. Since racing is a very dynamic and speed driven sport, any small error can be huge, not only in financial terms but also in terms of risk to the driver. Thus, one has to ensure all the safety and security that one possibly can, this is where IT is extensively used. And to that end, I support the use of technology. But, at the end of the day, the car is just an entity in the hands of the driver and it depends on the individual skills of the driver to steer the car to the premier spot.

What is the reason behind your engagement with Tata Technologies and the benefits of outsourcing?
The very same that are driving a host of companies around the world, namely time and money. Developing an F1 model is big money, and, as I said earlier, a lot of this is in the technology costs. Using the skills and facilities of companies like Tata Technologies we intend to shorten the development time and also decrease costs. We have a production cycle from September-March. That's when we develop models for the next racing season. We would be working with Tata Technologies (Incat) on CAD models, etc for the FW29 model. Hopefully, as time goes by, we will increase our engagements with Tata Technologies. The quality of skill at Tata Technologies is high, and they have the ability and the wherewithal to put in the requisite numbers if need be for a project. It has the makings of a great marriage. We can do things faster and also in a cost-effective manner due to our association with Incat.

A word or two on the upcoming FW29?
In many ways FW 28 did not really meet the expectations of the WilliamsF1 team. We have learnt a lot from our outings in the 2006 season and we are going to apply them during the design for FW29. As we are retuning back to using the Toyota engine again, hopefully things will be very different in the coming season.

Page(s)   1  

Print Comment Email DiggDigg DeliciousDel.icio.us RedittReddit TwitterTwitter



ZTE:Leading CDMA Technology


Extraordinary Networks:Freedom of Choice






Collective Intelligence @ Work

Analysts: Guiding Stars or Shepherds?

How's the 'pitch' looking?

What's your Everest?

 

 

 

 

 

 

Magazine Subscription | Sitemap | Contact Us | About Us | Advertising Print | Mediakit Print | jobs@cybermedia

Other CyberMedia web sites
  [Voice&Data]  [CIOL]  [PCQuest]  [Living Digital]  [IDC India]
  [CIOL Shop]  [DQ Channels]  [DQweek]  [CyberMedia Events]
  [Cybermedia Digital]  [CyberMedia India]   [Cyber Astro
  [Global Services Media ]  [BioSpectrum]  [BioSpectrum Asia]