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Infrastructure Management: Charting a new roadmap for CIOs! A CIO Special

 
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Home > CIO HANDBOOK 2006

Talking Innovation At The Bottom of The Pyramid
Sigi Achappa
Tuesday, February 28, 2006

“In the past, 'experience' was knowledge. But today you have to manage 'today' with 'today' and have strategies for 'tomorrow' with 'today', said Subodh Bhargava, chairman, VSNL delivering his keynote address at the C-Change 2006.

Held in Cairo, Egypt, C-Change 2006, the annual mega event of the leading technology portal CIOL, in association with Dataquest focused on the theme 'Leading Through Technology Driven Innovation.'

The 2-day event addressed about a hundred CIOs from the top Indian companies in banking and financial services (BFSI), manufacturing and pharmaceutical sectors.

Key speakers at the forum included Subodh Bhargava, Bob Hoekstra (CEO, Philips India Software), Satish Kaura, Rajan Wadhera, KG Ananthakrishnan, Probir Mitra, Shyam Malhotra, Prasanto Kumar Roy and Pradeep Gupta.

CEO Speak: the debate on whys and hows of the CEO's role in driving IT adoption across the organization. Seen in the picture: (L-R) Bob Hoekstra, CEO, Philips India Software; H Srikrishnan, executive director, YES Bank; Satish Kaura, CEO, Samtel India; Sadanand Maiya, CMD, MTR Foods and the moderated Anand Sudarshan, president, Adea International

Pharma Session: IT must be an integral part in providing health system solutions rather than just selling drugs

While C-Change 2004 focused on the CIO as a Change Agent, 2005 highlighted what it takes to become a business strategist. A major highlight this year was the vertical sessions: a special focus on the three burgeoning sectors-BFSI, manufacturing, and pharmaceutical.

BFS CIOs getting down to business: Expect IT to play the role of an evangelist, bring comfort and quality service to the customer

Q&A spill over!

Grooving to the Arabian rhapsody

The parallel sessions created a unique platform for peers from the same industry to brainstorm on various issues affecting their industry.  The delegates deliberated on various solutions to address common problem areas. The sessions had a good mix of technology forecasts by industry bellwethers, case studies, and interesting vendor sessions titled 'Innovation from the Labs'.  Heated discussions and pointed suggestions flying across the room proved a huge challenge to timekeepers, cringing to break the sessions.

The speakers for the parallel sessions included industry experts the likes of KG Ananthkrishnan-senior director, Pharmaceuticals, Pfizer India; Probir Mitra, GM-IT, Tata Motors; Rajan Wadhera-VP (Operations), Automotive Sector, Mahindra & Mahindra; Mario Braganza, VP-Client Services & Underwriting, Birla Sun Life Insurance; Anant Pundlik, director, Information Services, Wyeth India; Sanjay Sharma, corporate head and technology officer, IDBI Group; and H Srikrishnan, Executive Director, YES Bank.

Giving an insight into the manufacturing industry's technological challenges, Rajan Wadhera, vice president, manufacturing, automotive sector, Mahindra & Mahindra said that de-scaling of operations is a big focus in manufacturing.

Representing the BFSI segment, Mario Braganza, vice president, client servicing and underwriting, Birla Sunlife Insurance, pointed at the many changes in the insurance sector ever since it was opened for private players. “We expect IT to play the role of an evangelist, bring comfort and quality service to the customer”, said Braganza.

Evangelizing the need for providing health system solutions, senior director, Pharmaceuticals, Pfizer, KG Ananthkrishnan said, “Information technology must be an integral part in providing health system solutions rather than just selling drugs.”

CyberMedia editor-in-chief, Shyam Malhotra, in his keynote address on 'Technology Innovations to Watch Out for in 2006' touched upon technologies that are gaining momentum this year. Drawing references from Prof CK Prahalad's The Fortune at the Bottom of the Pyramid, Malhotra pointed out that technology innovations are omnipresent and very often technology emerges in unrelated areas.

Satish Kaura, CMD of Samtel India, concluded day one with his audience hooked on to the idea of value innovation. He said the primary challenge in evolving a value innovation organization is the mindset, and trying to put together the fundamental cultural shift. 

After an enthralling evening-a cruise on the river Nile, amidst charming belly dancers, folk dancers, and the eclectic Egyptian cuisine, day two commenced with Bob Hoekstra's keynote on the 'Impact of Technology on the Nature of Products and Services'.

He touched upon the importance of making technology more humane and revealed how Philips with the help of technology, experienced a “fundamental change in the business from being a vertical integrated company to an intelligent trader.”

Wonder of wonders-the biggest pyramid
Getting jiggy with belly  dancers Enough of work-it's time to hit the dance floor
P2P Connect-Avaya Gaurding the fort-the Sphinx

A major highlight of day two was a panel discussion titled: Crossing the Functional Divide-Expectations from the IT department, debated on the role of the CEO in driving IT adoption across the organization. The panel included Bob Hoekstra-CEO, Philips India Software; Sadanand Maiya-CMD, MTR Foods; Satish Kaura-CEO, Samtel India; H Srikrishnan, exexcutive director, YES Bank; and  was moderated by Anand Sudarshan president, Adea International.

Driving a point home, Prasanto Kumar Roy, president, Publishing, CyberMedia and chief editor, Dataquest said that the CEO needs to project himself as a role model or the driver for technology automation.

Pradeep Gupta, CMD of the CyberMedia Group, concluded the event stressing on the need for continuous innovation.

The event drew a fine balance between technology sessions and entertainment and was a remarkable experience for the participants of C-Change, 2006.

Sigi Achappa
mail@dqindia.com

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