"Work in any IT company would have meant working on overseas projects abroad for long durations and that would have meant neglecting my family and my son. And, with both me and my husband staying away from home, raising my son would have been a problem," Madbhavi explained.

Born in New Delhi, Ritu Madbhavi, has been a globetrotter in the real sense of the word. With her initial schooling in Tokyo, thanks to her fathers posting in the Indian Foreign Service, Madbhavi has been influenced by varied cultures. After completing her graduation in Statistics from Lady Shri Ram College, Delhi, she went on to pursue post graduation in Applied Mathematics from Carleton University, Canada. Later on, she enrolled for PhD as well. But, during her holiday break in India, Madbhavi made the crucial decision of not going back to pursue her doctoral degree. "After deciding that I would not go back to Canada, I joined TCS as a trainee way back in 1987," she added. Even as eyebrows were raised over the connection between IT and mathematics, Madbhavi explained: "There is a connection between IT and mathematics since both are about applying logic. And, after my PG in Applied maths, there were only two options for meeither to go for research or join an IT firm, and I opted for the latter."

After working for TCS for some time, where she met her future husband, Madbhavi joined NIIT from where she took her break for about three years when her son was born. Before joining FCB-Ulka, she worked for Datamatics. In Ulka, Madbhavi has stayed on for the last 10 years. Its surprising, certainly, considering the frequency with which a majority of the IT professionals change jobs.

Madbhavi laughs it off saying, "I never thought of changing jobs in all these years because I have grown with this organization both as an individual and as a professional. Also, perhaps, if I was working in an organization where I would only be implementing readymade software packages, I might have missed working on live projects. However, FCB being one of the most IT-savvy agencies currently, even has its petty cash system automated. Even our workflow and intranet have been developed in-house. Therefore, there has been no question of missing working on the latest IT technology." Madbhavi, however, hastens to add: "The organization provides excellent opportunity in terms of respecting responsibility, with the organization being like a family where individuals sincerely execute their responsibilities. Besides, my responsibility as the IT head in the company is far different from what a traditional CIO does; it is about leveraging technology in order to drive business."

With IT driving business at FCB Ulka, the last 10 years have been extremely satisfying for Madbhavi. "Be it the workflow system or digital archival or the e-mail system, with total consolidation and our shift to Windows mobile, IT has driven business in the true sense of the word." Madbhavi is currently working on the HR Information System project that seeks to automate the employment process right from the recruitment stage to issuing the recruitment letter. "It essentially covers the entire HR process right from employee requisition to interview feedback to offering the letter of appointment, and tracking the entire lifecycle of an employee."

When Not Working
Being the daughter of an Indian Foreign Service officer meant that Madbhavi traveled extensively, and it is perhaps this exposure to various cuisines that fostered in her an inherent love for various international cuisines. "I am passionate about cooking, but I avoid making traditional Indian dishes and instead love to experiment with international cuisines; continental being my favorite," adds Madbhavi. Baking cookies for friends and family is one of her other passions.

With her family topping her list of priorities, Madbhavi obviously dotes on her 17year-old son, Mayuresh, who apart from being a football freak is also IT-savvy. "In spite of being in the IT business for so long, I find it difficult to match his questions about the latest technology trends," she adds. Madbhavi, however, finds it difficult to single out her favorite person in the family. She says, "I have just four members in my family and it is very close-knit. It is difficult to name any one." However, Madbhavis best friend is her husband, Santosh to whom she has been married for the last 19 years. "We talk about all things including work because working in the same work environment, he understands the demands of the job fully well." For Madbhavi, however, her climb up the corporate success ladder hasnt come easy, and she attributes it to her mother-in-law who has been a guardian angel for her.

Handling the Team
Having worked at FCB Ulka for 10 years has meant that Madbhavi has assumed the role of a mentor for her team members. "I am more of a mentor for my team than a boss, and this is how I believe any senior should be. My team members can walk into my room at any time for any problem." In fact, Madbhavi tries her best to recognize the strength and weaknesses of her team members and has allocated them work accordingly. "Although I hold their hands and teach them how to walk, after that they are independent to make their own choices."

Stuti Das
stutid@cybermedia.co.in

Page(s)   1