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AFTER THE PARTY: A Mixed Bag of Tricks

The industry registered its highest growth ever, but some segments saw negative movement. It was a time for huge numbers, but there was also cause for gloom, as dot-coms and the B2C space collapsed.

Dataquest

Sunday, July 22, 2001

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It began as the year of dreams, and ended as the year of the slowdown. But in the midst of the wreckage of some segments were highs in others, and the only cementing constant across the industry was cautious change. It was a year where the IT industry recorded its highest growth ever of over 50%, but also a year that some sectors recorded negative growth. It was a year of heady financials for the new DQ Top 20, with their combined turnover in 2000-2001 making up 94% of last year’s total industry revenues! It was also a period of huge numbers, with the total IT industry netting revenues of nearly Rs 50,000 crore… but it was also a time for despair, in the death throes of dying dot-coms and the collapsing B2C space.

As the US market battled its first-ever tech-led slowdown, most Indian companies realized the folly of having pinned all their hopes on one Big Brother. The result was a scramble to lay eggs elsewhere. Europe and the Asia-Pacific region emerged as the new darlings for software exports and services, but this did not mean an end to the affair with the US. If anything, the number of offshore outsourcing deals coming India’s way only increased. That India was a relatively cheaper market with a sound knowledge base was only ground home more vehemently. The result—IT exports jumped by a massive 64%. And while a major chunk of the exports still went to the United States, over a tenth went to other countries—another new high.

Snapshot 2000-01

  • PC components shortage resolved, India becomes the only country in the APAC region to post a double-digit positive growth
  • Server sales growth witnesses an extraordinary high of 76% as ISPs, data centers, banks and FIs emerge as major buyers of RISC servers
  • Network-based storage options NAS and SAN pick up, even though DAS remains the mainstay—80% in India, against under 60% and falling in developed countries
  • Banking and finance also key demand drivers for the networking segment
  • The Internet segment matures as ISPs increase focus on value-adds, not plain Net access
  • Private international gateways set up
  • The dot-com phenomenon stutters, then sinks
  • Big question mark over bandwidth continues
  • Services industry rejoices as enterprises discover increased benefits of outsourcing
  • Move towards Europe, Asia-Pacific
  • The CIO emerges powerful as his role
    becomes crucial in key business decisions
  • The US slowdown starts pinching around Q4
  • Training industry is among the worst affected, as employment opportunites are diminished
  • CRM-ERP implementation continues regardless as enterprises realize importance of IT

The bustle in a market flush with outsourced projects, meanwhile, led to the hustle of competition, leading to crashing prices in most segments. This was great news for the end-consumer on the lookout for cheaper buys, and the SME, SOHO and home-user segments multiplied manifold. The same price wars, though, led to a bloodbath in some segments as profits turned wafer-thin or negative. Printers, for instance, registered a negative revenue growth of nearly 9%, even though unit sales were up almost 10%.

Clearly, 2000-01 was one mixed bag.

The juggernaut rolled on

In the final analysis, much as India IT Inc groped into this bag, all that emerged was one signal—while the slowdown punch had India reeling for a bit, it had survived the rollover effect far better than any other country in the region. Also defying the slowdown were Indian enterprises, who stuck to their automation plans and implementation of e-business solutions. The government juggernaut also rolled on regardless, with the PSU computerization program dishing out massive orders along the way. Network integrators were part of the festivities, as they handled never-before orders from banks, financial institutions and corporates. Server vendors joined in too, recording an overall year-on-year growth of 76% and emerging as this year’s best performing segment.

EXPORT SERVICES RULE: There was no stopping the Indian IT juggernaut—the demand that began with the Y2K phenomenon continued to grow. Software exporters, having cornered mind-share with big branding and huge market caps, began to dominate where it ultimately mattered—share of the revenue. The DQ Top 20 accounted for 55% of all exports. The Top 20 software exporters accounted for 62% of the total software export revenues of Rs 24,813 crore—this figure marked the first time that software exports were greater than domestic sales, which were pegged at Rs 24,296 crore

It was also a year that ended in fear—as the US economy slowed and benchings began, as software professionals started returning home, as the impact of the slowdown started hitting Indian companies by the fourth quarter, as more dot-coms downed shutters, as Indian IT companies started sackings, as appointment letters issued to future engineering passouts weren’t honored, as salary hikes were frozen, as cost-cutting binge began… a long fear-list. Then there were companies that used the garb of the slowdown to lay off dead wood, sending out further shock waves across the industry with their get-rid-quick drives. The training sector, which was used to software hopefuls jamming up their doorways, was suddenly staring at empty chairs in classrooms… prospective students wanted job guarantees before signing up. Then these institutes started crashing, stories of students left with half-done courses, hopes belied, professionals with years of experience left with no upgrades and no jobs… a dismal picture.



The good, the bad, and the cuddly


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