The industry registered its highest growth ever, but some segments saw negative movement. It was a time for huge numbers, but there was also cause for gloom, as dot-coms and the B2C space collapsed.
It began as the year of dreams, and ended as the year of the slowdown. But in
the midst of the wreckage of some segments were highs in others, and the only
cementing constant across the industry was cautious change. It was a year where
the IT industry recorded its highest growth ever of over 50%, but also a year
that some sectors recorded negative growth. It was a year of heady financials
for the new DQ Top 20, with their combined turnover in 2000-2001 making up 94%
of last year’s total industry revenues! It was also a period of huge numbers,
with the total IT industry netting revenues of nearly Rs 50,000 crore… but it
was also a time for despair, in the death throes of dying dot-coms and the
collapsing B2C space.
As the US market battled its first-ever tech-led slowdown, most Indian
companies realized the folly of having pinned all their hopes on one Big
Brother. The result was a scramble to lay eggs elsewhere. Europe and the
Asia-Pacific region emerged as the new darlings for software exports and
services, but this did not mean an end to the affair with the US. If anything,
the number of offshore outsourcing deals coming India’s way only increased.
That India was a relatively cheaper market with a sound knowledge base was only
ground home more vehemently. The result—IT exports jumped by a massive 64%.
And while a major chunk of the exports still went to the United States, over a
tenth went to other countries—another new high.
Snapshot 2000-01
PC components shortage resolved, India
becomes the only country in the APAC region to post a double-digit
positive growth
Server sales growth witnesses an extraordinary high of 76% as ISPs,
data centers, banks and FIs emerge as major buyers of RISC servers
Network-based storage options NAS and SAN pick up, even though DAS
remains the mainstay—80% in India, against under 60% and falling in
developed countries
Banking and finance also key demand drivers for the networking
segment
The Internet segment matures as ISPs increase focus on value-adds,
not plain Net access
Private international gateways set up
The dot-com phenomenon stutters, then sinks
Big question mark over bandwidth continues
Services industry rejoices as enterprises discover increased
benefits of outsourcing
Move towards Europe, Asia-Pacific
The CIO emerges powerful as his role
becomes crucial in key business decisions
The US slowdown starts pinching around Q4
Training industry is among the worst affected, as employment
opportunites are diminished
CRM-ERP implementation continues regardless as enterprises realize
importance of IT
The bustle in a market flush with outsourced projects, meanwhile, led to the
hustle of competition, leading to crashing prices in most segments. This was
great news for the end-consumer on the lookout for cheaper buys, and the SME,
SOHO and home-user segments multiplied manifold. The same price wars, though,
led to a bloodbath in some segments as profits turned wafer-thin or negative.
Printers, for instance, registered a negative revenue growth of nearly 9%, even
though unit sales were up almost 10%.
Clearly, 2000-01 was one mixed bag.
The juggernaut rolled on
In the final analysis, much as India IT Inc groped into this bag, all that
emerged was one signal—while the slowdown punch had India reeling for a bit,
it had survived the rollover effect far better than any other country in the
region. Also defying the slowdown were Indian enterprises, who stuck to their
automation plans and implementation of e-business solutions. The government
juggernaut also rolled on regardless, with the PSU computerization program
dishing out massive orders along the way. Network integrators were part of the
festivities, as they handled never-before orders from banks, financial
institutions and corporates. Server vendors joined in too, recording an overall
year-on-year growth of 76% and emerging as this year’s best performing
segment.
EXPORT SERVICES RULE: There was no stopping the Indian IT juggernaut—the demand that began with the Y2K phenomenon continued to grow. Software exporters, having cornered mind-share with big branding and huge market caps, began to dominate where it ultimately mattered—share of the revenue. The DQ Top 20 accounted for 55% of all exports. The
Top 20 software exporters accounted for 62% of the total software export revenues of Rs 24,813 crore—this figure marked the first time that software exports were greater than domestic sales, which were pegged at Rs 24,296 crore
It was also a year that ended in fear—as the US economy slowed and
benchings began, as software professionals started returning home, as the impact
of the slowdown started hitting Indian companies by the fourth quarter, as more
dot-coms downed shutters, as Indian IT companies started sackings, as
appointment letters issued to future engineering passouts weren’t honored, as
salary hikes were frozen, as cost-cutting binge began… a long fear-list. Then
there were companies that used the garb of the slowdown to lay off dead wood,
sending out further shock waves across the industry with their get-rid-quick
drives. The training sector, which was used to software hopefuls jamming up
their doorways, was suddenly staring at empty chairs in classrooms…
prospective students wanted job guarantees before signing up. Then these
institutes started crashing, stories of students left with half-done courses,
hopes belied, professionals with years of experience left with no upgrades and
no jobs… a dismal picture.