Some flourished, some stuttered, some others disappeared overnight… But while most of the sector cried slowdown, the bigger players quietly consolidated their businesses and emerged stronger
What happens when dot-coms riding high on an Internet freak wave go bust and
a couple of major IT training institutes that have been painting the country red
with aggressive marketing campaigns suddenly vanish into thin air? If that weren’t
enough, what happens when the US—the only major importer of IT manpower from
India—is hit by its first-ever tech-led slowdown and starts benching bloated
workforces? Panic is the word that springs to the mind, when one remembers what
the Indian IT training sector underwent in FY 2000-01. But before we paint this
gory picture of all-pervading gloom, there was the upside too, as the bigger
players kicked off the process of consolidation. Training companies posted an
overall growth rate of 48%, much in consonance with the growth of the IT
industry itself.
Highlights
Period of consolidation among training institutes. Small players and
dubious ones like Wintech and Zap vanish in thin air.
Dot-com bust in mid-2000 and subsequent slowdown – coincided with
a decline in Java related applications.
Microsoft’s aggressive positioning of C# along with its .NET
strategy saw a number of courses being launched while courses like
ASP, VB, Java went out of fashion as projects dried up.
Large training vendors went on a media blitz in the slowdown to
reaffirm their position as market leaders.
Online education begins to pick up with increasing net
proliferation-but access charges and connectivity may still be prove
to be a hitch.
Interactive Distance Learning (IDL) emerged as a new concept with
ZILS and Hughes Escorts Communications (HECL) taking the lead
NIIT, Aptech and Educomp Datamatics bag state government projects
for computerization of schools and universities in Karnataka, Tamil
Nadu and Punjab
The IT training industry has been growing at over 35% during the last five
years (only 1999-2000 was the exception, where growth was 31% and revenues were
Rs 1,753 crore). The overall segment has posted a CAGR of 41% between 1995-96
and 2000-01, while the domestic market grew by 49%, showing revenues of Rs 2,326
crore, compared to Rs 1,561 crore—a growth of 30.73% in 1999-00. However, the
IT training sector maintained its export growth at 38%, clocking revenues of Rs
265 crore, compared to Rs 192 crore in the previous fiscal. Also, as much as 90%
of revenues came from the domestic market, with exports accounting for the
remaining part. In 2000-01, the share of the export market fell to 10% of the
total revenues with Rs 265 crore, compared to Rs 192 crore (11%) last fiscal.
The dot-com fiasco
During Q1 and Q2 of FY 2001-01, the realization of the importance of India’s
intellectual capital and its possible shortage was the key factor driving growth
of the domestic IT training market. With more than 19 states pursuing bullish IT
policies, the demand for software professionals within the country was immense.
Outside, the US had increased the number of H1B visas, while countries like
Germany, France and Japan also offered incentives to woo Indian IT
professionals. The world, particularly US enterprises, realized the importance—in
terms of cost savings and value—of moving work offshore to India.
The underlying note of urgency, led by the booming dot-coms, was because of a
demand for e-commerce, Internet and Java professionals. This resulted in a
flurry of e-commerce courses being offered by all institutes. By the second half
of the year, dot-coms had become the buzzword, leading to an unprecedented
mushrooming of institutes hawking Web-related courses. It wasn’t that
certification courses were taking a beating, it was just that the best
paymasters were not looking anymore for just a Microsoft certification. Sure,
technology skills as evidenced by a certification were also in vogue, but an
understanding of solutions and systems skills—all these around the Web and
commerce—was burning hottest.