Indian companies stood strong and firm, ready to service the gush of orders from abroad, and kept growing. And that growth was so fast that it overshadowed the dull phase that followed
IT was the best of times, it was the worst of times…. said Dickens in A
Tale of Two Cities. Had he spoken this of Circa 2000-01, software exporters in
India would have readily agreed. It was a year of unprecedented growth followed
by a sudden and unexpected downturn that had exporters rethinking strategies,
numbers and growth projections. It was a year in which it looked like nothing
could go wrong. Yet, suddenly everything did.
First, the best of times—software exports became the dominant segment of
the Indian IT industry. For the past few years, software exporters have
dominated mindshare with big branding, huge market caps and extensive media
coverage. In 2000-01, they dominated where it ultimately matters—share of
revenue.
Except for the first big jump in 1996-97, it turned out to be the best year
ever for software exports. Revenues, comprising those from services and packaged
software, grew by a handsome 61% as against 47% in the previous year. At Rs
24,813 crore, they now account for half of Indian IT industry revenues. In
2000-01, more than 30 software companies in India have exported more than Rs 200
crore worth of software and services; altogether 75 companies have exported more
than Rs 50 crore worth of software. In 2000-01, the number of software exporters
increased to a record number of 3,000 companies.
Even more important, India has emerged as the preferred software-outsourcing
destination of the world despite a growing IT workforce in China and strong
competition from other outsourcing countries like Ireland and the Philippines. A
combination of factors—direct as well as indirect—has contributed to this.
While the Philippines competes well with India on both price and language, a
chronic political instability makes it, at best, a second choice. Ireland has a
reasonably mature, English speaking software industry, but has lost its cost
advantage due to a steep rise in salaries. Billing rates in China are on an
average 15% lower than India but this quasi-communist republic is a relatively
new entrant—it suffers from industry immaturity and despite concentrated
effort, an obvious language barrier. East European nations need to get their act
together politically before they can pose a major threat.
Other factors played a role, but the single largest determinant in India’s
outsourcing status was the industry’s investment in process certifications.
Wipro was the first software services country in the world to attain Carnegie
Mellon University’s SEI-CMM Level 5 certification. Today, India has the
largest number of Level 5 certified companies. During the past year, the number
of quality certified software companies from India increased to over 250.
Twenty-seven Indian companies now have the unique distinction of being certified
at the SEI-CMM Level 5 level. The reason is simple. As outsourcing clients hunt
for vendors, they have limited means of ensuring a risk-free process. An
analysis of the country’s language and cultural barriers and political
situation, examination of the vendor’s previous projects, client referrals and
on-site visits could be some factors vendors can check on. But there is no way
of knowing if a software vendor will deliver what he promises to, when he
promises to. Quality process certifications objectify the process. Clients know
that a Level 5 certified company delivers over 90% of its projects on time
without escalations in cost. For first-time clients, an assurance of this kind
is critical. The Indian software industry realized this at an early stage, and
last year this investment in process quality certifications began to pay-off.
The motto of the year was: "If you think Indian software, don’t just
think price. Think quality."
Last year, the domestic software market achieved a growth of over 47% mainly
due to increased government computerization, increased Y2K spending, elimination
of import duty on software; increased enforcement of anti-piracy laws as well as
increased maturity in end-user organizations.
The Budget of 2000 had a positive impact with the removal of duty on a host
of equipment for the telecom, IT, and the entertainment industries. In the
Budget of 2000, the software industry had expected the finance minister to raise
the limit for acquiring companies abroad to $100 million. Removal of tax
incentives and non-enhancement of overseas acquisition limit for IT companies
were longstanding demands as they would bring down software prices. This wasn’t
done. The finance ministry’s silence on taxation of ESOPs at the time of sale
of shares did not help. Furthermore, streamlining of Customs procedures by
removing the bonding mechanism was not done. However, the easing of VC norms and
hike in FII investment limit to 40 per cent were positive factors.
Budget 2001-02 has given a boost to the software industry by including onsite
services in software exports for tax exemption and allowing change of ownership
in public listed software companies located in EPZ, EOU and STP without
depriving them of tax benefit.
In the Budget proposals, the income from on-site services by the software
industry has been granted the benefit of tax exemption like other export
earnings for all software development companies. Currently, on-site services
contribute around 60% of the total software exports from India.
On the downside, the finance minister has taxed the domestic sale of software
EOUs and units located in EPZs and STPs. These units currently enjoy tax
exemption on 25% of their domestic sales. The Budget recommendations came as a
major boost to the software sector. The industry had feared that software
services and e-commerce might be borught into the tax net, but these sectors
were left untouched.