Though employees rank it at the bottom on almost every parameter, they are determined to stick it out
Tuesday, October 21, 2003
Advertisement
Top
three reasons for joining
Score
Relative
Industry Ranks
Industry
Average
HIgh
growth opportunity
53.3
7
51.8
Good
work environment
40
8
44.9
Transport
facility available
40
8
38.6
Top
three reasons for leaving
Score
Relative
Industry Ranks
Industry
Average
Salary
73.3
2
39.7
Policies
& procedures
are not conducive
53.3
1
7.6
Insufficient
leave/holidays
50
1
23.2
High job security levels. Workforce committed to sticking it out with a third of its employees calling it their dream company
Employee dissatisfaction on almost every parameter
*Employee Size 2,200 (IDC estimates as on March 31, 2003)
This 2,200-odd people company stood out for all the wrong reasons and found itself at the bottom of the rankings—thanks to serious employee dissatisfaction on almost every single parameter. Employees also gave the company among the lowest scores on 41 of the 59 questions asked and 33% of them said that they would leave if another reputed firm made them an offer with a 20% salary hike.
Though over half the employees joined for “exciting growth opportunities”, there was discontentment on this count too. On the upside, despite being a middling paymaster, employees ranked it high on the last salary hike (ranked #6). That, combined with above-average job security levels and branding, led to about 33% of employees voting for it as their dream company (rank #7 on preferred employer list). The best news—despite everything, employees are committed to a career in the call center industry and to sticking it out here. Only 7% said the job was a short-term opportunity for them. That is, however, partly explained by a slightly older than average workforce.