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Home< > BPO EMPLOYEE SURVEY 2003 > 5. Daksh eServices: Satisfaction Guaranteed

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5. Daksh eServices: Satisfaction Guaranteed

With a young, committed and stable workforce, this is as good as it could get. But despite good managers, a little more reassurance to the employees may be warranted


Tuesday, October 21, 2003

Top three reasons for joining
Score Relative
Industry Ranks
Industry
Average
HIgh growth opportunity 69.7 4 51.8
Salary is good 60.6 6 45
Good work environment 51.5 5 44.9
Top three reasons for leaving
Score Relative
Industry Ranks
Industry
Average
For higher education 51.5 6 42
Salary 42.4 8 39.7
Timing 39.4 7 35.1
Top three reasons for stress
Score Relative
Industry Ranks
Industry
Average
Work timing 63.6 2 38.4
Physical Strain 45.5 2 18.7
Travel time 42.4 3 25.3
Top three illnesses
Score Relative
Industry Ranks
Industry
Average
Sleeping disorders 42.4 7 39.5
Digestive system related disorder 39.4 5 34.1
Eye sight problem 12.1 10 18.8
  Strongly Agree Rank
This company lives up to the promises, it made in its advertisement   57.5 5
I would definitely recommend this company to a close friend of mine  100 1
I get a sense of great professional and personal accomplishment from the work I do here  90.8 3
The culture of the company is such that it creates a very positive work environment 81.9 4
Comparatively stable and loyal work force with high levels of satisfaction on almost every count
Relatively high job insecurity and apparent lack of confidence among employees

If any company in this survey seems to have done a good job of meeting employee expectations it was Gurgaon-based Daksh eServices. Most employees say they joined the company because they expected to make good money in a good work environment and grow fast in their careers. Now, they say the are making somewhat decent money in a pretty decent work environment and are growing reasonably fast. At least, growth opportunities are not one of the big reasons they are likely to leave the company. 

All told it was an impressive performance. It came among the top 5 in every single parameter with the greatest satisfaction in the industry on job content and career growth opportunities. 

Composite satisfaction (rank #3) was high with excellent scores on “I get a sense of great professional and personal accomplishment from the work I do here,” I look forward to a day at work” and “I feel pride saying that I work for this company”. Every single employee surveyed said that they would recommend the company to a close friend. It also ranked among the top 3 in 29 of the 61 individual statements measured.

The biggest upside though was employee fidelity. Typically, most companies in this survey with a younger than average age profile have shown a great deal of instability. A feeling of wanting to take flight, so to speak. And far higher stress levels.

 Daksh was one of the rare exceptions. Employees showed among the lowest stress levels and a good 82% said they looked forward to long term career in the company. More interestingly, about 40% were strongly committed to a long-term career in the call center industry itself. 

The only key areas of concern—despite high satisfaction levels and a great deal of trust in the company’s culture and style of functioning, there was also an unexplained sense of job insecurity. In fact, a whole lot of issues seemed to center on employees feeling a little lost at work. Scores on “my goals are clearly defined” and internal communication were low. Also for a company at #5, employees didn’t seem quite as reassured about how crucial they were to the company’s growth as one would expect. Bottomline—a younger workforce, despite everything, might be in need of a little more handholding and reassurance.





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