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WIPRO TECHNOLOGIES: Bottomline Blues

Low margins hit export services, while home-turf accounts for less and less of the pie. Has Wipro’s top management ignored the domestic market for too long?



Monday, August 25, 2003


Chairman & MD Azim Premji
Startup-Year 1981
Products & Services Tech products, IT services, SW solutions, e-procurement services
Employees 15,598
Branches 70
Address Doddakannelli, Sarjapur Road, Bangalore
Tel 8440011
Fax 8440350
Website www.wipro.co.in
 

Azim Premji
Chairman, Wipro Ltd

Vivek Paul
Vice-chairman
Wipro, and CEO, Wipro Technologies

Suresh Vaswani
President, Wipro Infotech

Raman Roy
Chairman, Wipro Spectramind

Wipro Tech profitability drops from 12% to 5%
Wipro Infotech recovers, but share declines
Wipro Tech makes three key acquisitions
BPO (Spectramind) makes a splash
Increases headcount 35%
Premji among Fortune’s 25 most powerful global businessmen
Management willingness and ability to realign Wipro Tech towards a more consultant-led approach. Long term pay-off
Growing solutions and services revenues at Wipro Infotech will come to its rescue
Lack of focus on domestic market may come to haunt the company in the next few years
Moving away from R&D export services means more dependence on body count and thinner margins

It’s in the perspective. Looked at one way, fiscal ’03 was a good year for Wipro—its IT business grew 29%, compared to 8% the year before. Looked at another, it was a horrible year—gross profits grew a mere 5%, compared to 12% the year before. Operating margins were down yet again, from 27% to 22%.

"We showed a lot of flexibility last year," Wipro vice-chairman Vivek Paul said at the year-end results conference in April. That meant, among other things, that Wipro Technologies—the company’s global IT services division—let go if its R&D services revenues, which fell from 50% to 39%. This is the high-end, high-value business that the company, two years ago, had said would grow to 60% of total revenues.

At Wipro Tech, growth came from the enterprise solutions division. Financial services continued to grow, though that vertical is now beginning to slow down. Telecom, however, picked up through three straight quarters after a reasonably dismal FY ’02. And as at other IT services companies, US revenues went up here too, from 57% to 63%. Wipro is among the few top exporters that still gets a good 30% of its topline from the European market. Adding bottomline pressure, though, were higher onsite revenues and the impact of rupee depreciation, which is only expected to exacerbate this year.

At Wipro Infotech—the domestic, APAC and ME division—revenues were up 16%. Most segments saw growth—system sales were up 11% compared to a 24% fall last year, while the Sun server business grew 58%. Though the PC business fell overall because of Voyager being discontinued, Wipro SuperGenius sales grew 11% in value terms. Networking, peripherals and services were all up, though they remained below FY ’01 levels. Interestingly, while facilities management continued to grow at 33%, maintenance revenues went down for a third year in a row.

In many ways, it was a year of churn at Wipro. Even as Wipro Tech struggled with billing pressure, it went into investment overdrive with three key acquisitions, including Spectramind. Wipro Infotech has, however, increasingly looked like a stepchild over the years. Despite growth last fiscal, its share of the pie was down again, by three percentage points.





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