Changed distribution model by forming new subsidiary, Asia Computers International (Asia)
Aggressively targeted educational institutions
For thIS budget-priced notebook vendor, revenues fell 40% —primarily due to
the erratic distribution from Allied Computer Industries, the erstwhile
distributor of the ACI brand in India. A new subsidiary, Asia Computers
International (Asia), was formed and now has sole distribution rights. To
differentiate itself from competitors, ACI targeted students in educational
institutions. The fiscal also saw orders coming in from Asian Paints, Nerolac
and India Today.
CEO: Ashok Natarajan 
