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Home > DQTOP20 2004 > BPO Employee Survey 2004

ICICI OneSource: A Satisfied Lot

Though the company has scaled up tremendously, it has managed to maintain overall employee satisfaction through its positive ethics and training. However, employees are getting increasingly stressed out and salary could become an issue
Monday, November 08, 2004
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Mumbai-based ICICI OneSource climbed to third place from sixth last year. This was no small measure in the face of unfettered growth in employee count the company has recorded in the last 18 months. It nearly tripled its workforce, a move necessitated by the spate of acquisitions the company undertook in the corresponding period, starting with CustomerAsset, followed by FirstRing, with Pipal Research and Account Solutions Group being added to the kitty a few months ago.

To the company's credit, this exponential growth in manpower did not seriously affect parameters like company culture. Rather, it drastically improved its overall satisfaction ranking from No. 10 to No. 4. Not only that, it also managed to successfully sell the company internally to its employees as well as create a positive perception about itself in the industry. While nearly 49% of its own employees endorsed the company as their employer of choice, more than 6.7% of the total respondents considered it their dream company. Nearly 97%-one of the highest scores in the industry-said they respected the company's work value and ethics.

Reasons for Joining

  Score Industry  Ranks
“Strongly agree”
Good work environment 95 1
High growth opportunity 71 7
Salary is good 63 5

Not only was company culture free of any impact of the company's inorganic growth, along with people and training it was one of the three pillars that propped ICICI OneSource up. While more than 85% of the employees were happy with the company's leadership, the immediate managers came in for even more praise. More than 92% said that managers were available whenever required while 82% believed the bosses really cared about their professional and personal growth.

Reasons for Leaving

        Score Industry  Ranks
“Strongly agree”
Salary 44 7
No growth opportunity 44 6
For higher education 39 4

The training front too got good employee endorsement-not only were more than 90% satisfied with the number of days of training, more than 92% believed it was relevant to their work. Job security was high amongst 80% of the employees, while more than 92% had clearly defined job roles. 

Reasons for Stress

  Score Industry  Ranks
Call volume/ Number of calls 41 2
Health issues 39 2
Long working hours 37 5

On the flip side, a substantial 19% felt they were stressed at work-ICICI OneSource being primarily a voice-based call center, the biggest causes of stress were the large number of calls and irate customers. Result: more than 36% of the employees either had sleeping disorders or digestive problems.

Type of illnesses

        Score Industry  Ranks
Sleeping disorder 39 10
Digestive system related disorder 37 4
Eye sight problem 24 6

The other sore point amongst ICICI OneSource employees seems to be on the salary and compensation front, though here too it was better than many other companies in our survey. Only 46% of the employees felt that they are paid at par with the industry, but 68% believed that is good enough for the work they are doing.

What They Say

I am proud of working for this company 93%
I respect this company's work value and ethics 98%
I am satisfied with number of days of training that is given to me in a year 90%
My manager encourages me to speak freely at meetings 93%

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