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Motif: Small Town Hero
Small size, non-metro location have a positive impact on employee satisfaction
Monday, November 08, 2004

What has definitely helped Motif to come into the Top 10 at the first attempt is its location at Ahmedabad. Aspirations in small cities are obviously lower than that in big metros. Therefore, all its employees felt they would recommend this company to a close friend, while 97% look forward to every day's work. Each and every employee is proud to work for the company, while only 14% would leave this job for a 20% salary hike. 

Result: Motif has one of the highest number of employees satisfied on all counts. It has also the highest job security amongst all companies surveyed. More than 97% of the employees also endorsed the positive work environment and the fairness of their workplace. 

Everybody respected its work value and ethics and 97% felt a sense of belonging to the company. However, it would be unfair to account each of Motif's successes to the limited ambitions of small town employees.

Reasons for Leaving

        Score Industry  Ranks
“Strongly agree”
Good work environment 88 2
High growth opportunity 76 2
Salary is good 65 4

More than 88% felt the company immediately responds to any problems, 97% felt it put a high value on honesty and integrity, while more than 94% felt the training provided was relevant to their work.

Reasons for Leaving
        Score Industry  Ranks
“Strongly agree”
Salary 59 3
For higher education 50 2
Timing 38 1
Strengths Positive work environment and the fairness of the business
Weaknesses Dissatisfaction over low salary hikes

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