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Home > DQTop20 2008

Accenture India : Re-focus India
Thursday, December 25, 2008
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The visit of Accenture CEO William D Green in April set the agenda for the rest of the year for Accenture India. While its much acclaimed high-value offshoring model continues to ramp up, Accenture India now wants to tap the Indian market, which after some initial success, it had lost momentum in. In India, like most large companies, Accenture is focusing more on transformational deals, it is also looking at small, high value deals with more consulting component. A late entrant, Accenture is trying to get a foothold in the telecom vertical, where competitor IBM enjoys a near monopoly. While the Bermuda-based company is looking at small, high value deals with the existing top four players, sources say it is close to finalizing a deal with a new entrant. Accenture is also focusing on helping Indian companies look at global market expansion through a mix of its consulting and IT services.

The offshoring business of course was affected by the US slowdown though some new contracts/extensions saw work coming to India. A significant portion of its new contracts with CNA, ICAP and Bristol-Myers Squibb would be executed in India. Accenture India still plans to achieve its manpower target of 50,000 people by the year-end, though it has apparently lost a few projects to Philippines.

Rank
15

Factsheet
n Chairman & MD: Harsh Mangalik
n Start-up Year: 1987
Revenue (Rs crore)
n H1 FY 2008-09: 2,900
n H1 FY 2007-08: 2,300
n FY 2007-08: 3,800
Note: BPO included in all revenue figures

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