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It is a clear indication, visible not only in the annual DQ-IDC
Best Employer Survey but other surveys as well, that relatively newer and
smaller players are making their presence felt. It cannot be a coincidence that
companies like RMSI or Tavant have consistently performed well in most industry
surveys. Smaller companies are challenging the established players in terms of
employee satisfaction
Last year we called it The Other Side of the Flat World,
referring to how the non-Indian companies were quickly learning the tricks of
the HR game in India. And competing as equals with the established Indian
companies, who are credited with bringing HR to the center-stage of strategy in
the global services scenario and teaching the others a lesson or two in
innovative HR practices.
This learning of innovative HR practices by the non-Indian
firms, a predominant majority of them American, was acknowledged by researchers
at Harvard and Duke, in a paper published recently. Aptly titled, How the
Disciple became the Guru, in which they studied the HR practices of two dozen
Indian (not necessarily headquartered in India) firms, more than half of them
from IT/BPO industries.
Yet, when it came to a relatively uncertain yearwith exchange
rate fluctuation and slowdown in the US hitting the businessmany of them did
not behave like gurus. They resorted to the same practices of the erstwhile guru
whom they had apparently dethroned. Lay-offs sometimes are a business reality;
the knee-jerk response is not. The result: negative headlines on HR front
dominated media coverage, in a significant departure from what one was used to
seegrowth, innovative HR initiatives, and the likes.
Ma27ny of those headlines were true. Many of them, rumors.
When28 we approached companies for the DQ-IDC Best Employer
Survey, we started realizingand that is unfortunatethat maybe many of those
headlines were not untrue. The enthusiasm, the transparency was missing. A few
of the large companies ended up29 not participating, many of them for the first
time in the history of this research. Some even tried to rationalize saying that
they were not participating in any such survey this year, not just ours. That,
if true, is even worse. Page(s) 1 2 3 4 5 6 7 8 9
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