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Accenture achieved a rare feat in India last year: it became the first major
non-Indian IT services firm to employ more people in India than in any other
geography including the US. With this, Accenture completed the first leg of its
global delivery journey, which it had audaciously started less than a decade
ago.
The Bermuda-headquartered company decided early in the game that the best way
to take advantage of Indias talented labor pool without diluting its deep
customer engagement model was to grow organicallyat least not to acquire only
for scale. While it has built significant advantage over many of its rivals in
IT, where Accenture has really taken an almost unbeatable lead, is in offering
high value BPO services like clinical data management services for pharma majors
such as Wyeth and Eisai.
It has significant customer services offering in India, handling clients such
as AT&T/Bellsouth and Telstra. The other services it provides out of India are
FAO, where it serves clients such as BT and Microsoft; and procurement, where it
serves clients like First Horizon. For many clients, Accenture provides multiple
services across the IT and BPO sectors.
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Rank-15 |
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l Year
of Start-up: 1987
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Address: 4/1 IBC Knowledge
Park, Bannerghata Road,
Bangalore-560079
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Tel: +91-80-41060000
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Fax: Tel:+91-80-41060000
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Website: Accenture.com/India |
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Highlights |
n Opened
a management consulting center in Gurgaon
n Opened
with Bristol-Myers pharmaceutical industrys first joint
center for pharmacovigilancemonitoring of safety data
to ensure optimal use of medicines.
n CEO
William Green visited India in April |
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Strengths |
p Deep
customer relationships
p Really
integrated global delivery
p High
value BPO services out of India |
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Weaknesses |
q Rupee appreciation and H1B cap
could become serious bottlenecks q Consulting yet to mature q
Despite CMC, domestic growth
disappointing | |
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Harsh
Manglik, chairman & MD |
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Sandeep
Arora, Technology Delivery
PG Raghuraman, BPO Delivery
Prithvi Shergill, HR
Sadeesh Raghavan, India Domestic Business
Rekha Menon, Geographic Services
Sanjay Jain, Management Consulting | |
In IT, Accenture provides ADM, infrastructure management, and IT
consulting/systems integration from India. But unlike Indian firms, its services
portfolio does not include engineering services and outsourced software product
development. Its acquisition of two companies AddVal Technology and Coliant also
added to its India delivery capability.
With 37,000 people on board, Accentures early strategy of hiring more
laterals has changed. Today, close to half of its recruits come from
campusesmore than 85 of them across India. It plans to reach 50,000 in terms of
headcount by August 2009.
While Accentures global delivery out of India is maturingwith the company
beginning to sell offshore programs separately out of Indiait has not been able
to match rivals like IBM and HP in the Indian domestic IT services market,
despite early success like Dabur and Indo Rama. Last year saw the company giving
serious thrust to the India business and a few deals are expected this year.
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