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Home > DQTop20 2008 > Company Ranking 08

Jewel in the Crown
FY 08 turned out to be saps best year in India, and it got its due recognition in SAP worldwide
Tuesday, July 15, 2008
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Its not just a moniker worked out by the copy editor, but Bill McDermott, president and CEO of SAP Americas and APJ, officially declared SAP India to be the Jewel in the Crown for SAP worldwide last year. Triple digit growth across all four quarters made it the fastest growing SAP subsidiary worldwide.

FY 08 proved to be the best year till date for SAP India: more than 100% growth in license revenues, 230% growth in SMB revenues, and doubling of new customers. Result: SAP India finally makes it to the DQTop20 club, along with Oracle and Microsoft. The presence of the Top 3 enterprise application vendors now in the club also signifies the growing maturity of Indian enterprises in terms of software adoption.

While the statistics would delight financial analysts, one needs to put numbers into perspective to bring out the SAP domination story in India. Twenty-five out of 40 Indian companies named by Forbes, seven out of 13 Indian firms named by BusinessWeek in Asias Hot Growth Companies list, and eight out of Indias 12 Navratnas run on SAP applications.

Rank-18

l Products & Service: Packaged Software and Services l Employees: 5,000
l Address: Address-7/4 Thapar Niketan, Branton Road, Bangalore-560025 l Tel: +91-413-65555 l Fax: +2505888 l Website: www.sap.com

Highlights

n Ranjan Das came from SAP, US with seven years experience to take charge
n SAP Education grew 100%; opened its 50th e-learning training center in Belgaum
n Acquisition of Business Objects made SAP the #1 BI vendor in India

Strengths

p Has taken over the #1 market share in almost all enterprise business applications
p Big SME success with over 1,500 new wins and 230% increase in revenues

Weaknesses

q Lack of a database application and vertical specific services offering gives Oracle an edge
q Though it announced Business ByDesign recently, SAP was late to jump onto the SaaS bandwagon in India

 

Ranjan Das president & CEO

S Vinodkumar, VP, Consulting
Rohit Prakash,
VP, Field Operations, Solution Engineering & Strategy
Nagaraj Bhargava,
VP, Marketing
Mathew Thomas,
VP, Regional Ecosystem & Partner Group
Anand Ekambaram,
VP, Public Services
Deb Deep Sengupta,
VP, SME

New customers added last year include GMR, BEML, Tata Power, Bajaj Auto, Reliance Communications, HCC, L&T, and the Bangalore and Hyderabad International Airports among others. The SAP ecosystem in India now has over 200 ISVs including five global services partners (Wipro, TCS, HCL, Infosys, and Satyam) while the combined SDN and BPX members in India has reached 105,363 (highest in the world).

Not just in sales terms, SAPs India success story touched SAP Labs India as well. It was the largest location for SRM, CRM, HCM, and Business By Design development. It was the largest testing location for SAP and the largest production team outside Germany providing assembly, validation, and test services. India is today SAPs third largest subsidiary in terms of employees with over 4,000 employees involved in SAP labs alone.

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