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39|Seagate Technologies : Strategic Moves
Spurred by a booming digital content market, FY 08 was a
milestone year for Seagate, globally. It became the first hard drive
manufacturer to ship one billion units. In India too, the company
had a good run. It added new products while going after geographical
coverage, which seemed to have paid off well.
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Rajesh
Khurana, Country Manager | |
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Highlights
u Introduced Savvio 10K 3 hard drive for enterprise storage
servers
u Unveiled a broad
portfolio of specialized hard disc drives for digital video
surveillance systems
u Launched a one terabyte
hard drive
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l Start-up Year: 2001
l Products & Services:
Digital storage solutions l Distributors: 4
l Address: India
Liaison office, 914 and 914A, Bock E, International Trade
Tower, Nehru Place, New Delhi l Tel: +91-11-26286678-79
l
Website: www.seagate.com |
Among new products added, there was huge demand for surveillance
solutions. The Seagate Partner program saw close to 60 partners
joining in only for surveillance products. Video streaming was
another new solution that did well. But what took the cake was that
Seagate has forty-two different kinds of personal drives to cater to
various segments of the market. The company also enhanced its White
Box Solution, specifically for the SMB segment.
Seagate also expanded its reach across cities: with sixty-five
new Seagate Access Points and after sales support reaching
forty-three now. It also focused on regional distribution through
Fortune Marketing and Supertron Electronics, which definitely paid
off.
40|Prithvi Information Solutions : Success Onsite
Prithvi recorded maximum growth among all the large and mid-tier
export services firms in FY 08, even as rupee appreciation did not
affect the companys margin thanks to its largely onsite model.
In an uncertain market, Prithvi focused on its existing top
segments by growing telecom and BFSI considerably. Taking new market
development initiatives, it succeeded in retail and stepped up
activity in healthcare. These two segments are expected to
contribute significantly in the coming fiscal.
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Satish
Vuppalapati, MD | |
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Highlights
u Made
in-roads in the domestic market
u Acquired Agadia Systems. Prithvi will leverage expertise
gained from this acquisition to mine its existing client-base
in the healthcare vertical
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l Start-up Year: 1998
l Products & Services: IT
consulting l Employees: 2,821
l Branches: 12
l Delivery centers: 4
l Address: 10Q3-A1, Cyber Towers, HITEC
City, Madhapur, Hyderabad-500081 l Tel: +91-40-66846019
l Fax: +91-40-66846021
l Website:
www.prithvisolutions.com |
In the last few years, Prithvi has consistently focused on
building functional and domain expertise, which has resulted in
offering more value to customers. This worked, as Prithvi managed to
increase billing rates in a slowdown-affected market.
Like most other IT services firms, Prithvi also started looking
at other geographies for growth and margin. In FY 08, it made its
debut in the domestic market, and garnered 2% of its total revenues
from India. Inorganic growth strategy made it acquire Agadia, a
US-based company with experience in the pharmacy benefit management
sector. Page(s) 1 2
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