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The aim of e-governance ventures is to move from an exclusive to an inclusive
economyan economy where everyone has equal opportunities and no one is left
behind. Today, the government is a major growth vertical and is projected to be
the only vertical which is expected to grow continuously in the future. AMDs
foray into e-governance has not been isolated, but has been hand-in-hand with
that of the government.
As Educationists
The company follows a step-by-step approach in its interaction with the
government. The first step is the identification of data or information. The
second involves converting this data into meaningful information, which is
ideally followed by a brainstorming session. This is vital as all state
governments have different perspectives on how projects should be implemented
and followed up. The final step involves the execution of action plans. We
dont just wash our hands off a project after its execution, says Arvind
Chandrasekhar, general manager, business development, AMD. We are involved from
its implementation to its follow-up.

Under the Sarva Shiksha Abhiyan, GoI aims to provide free elementary school
education to all children in the zero to fourteen year-old age group. Until
now, literacy in India has been equated with being able to sign your own name.
Bridging the gap between literacy and a wholesome education is what AMD has
been striving for through its involvement in the Sarva Shiksha Abhiyan, says
Chandrasekhar.
AMD has been working with education departments of different states. Teaching
in most schools across India is in the regional language, and students move
year-after-year to the next class without difficulty. However, in class ten, the
failure and dropout rate shoot up drastically, as students are compelled to give
their board exams in either Hindi or English language. This is where the
government and AMD have been moving in to help fill the gap. Computer based
tutorials for children from class six onwards, which AMD has been working on,
will considerably help improve the situation.
The difficulty, however, is that both the company and the government face is
not the provision of computer labs in the country, but the severe shortage of
skilled manpower to help set up, run and manage the labs. Moreover, there is
lack of a workforce to help teach and educate the students on the computers in
such a way that the diverse needs of different students are addressed. Apart
from helping out in the physical infrastructure, AMD has been involved with the
government in helping analyze the needs of the program. AMD has worked along
with its partners in Karnataka, Andhra Pradesh, Rajasthan, and Gujarat to name a
few in the implementation of the Sarva Shiksha Abhiyan program.
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| Our engagement with the government is long-term in nature
Arvind Chandrasekhar, general manager, business development, AMD |
A Farmers Friend
What is needed, are small changes that can impact a large number of
people, says Chandrasekhar. Projects like digitalization of passports, require
huge investments, but wont affect more than half a million people. Agmarknet,
on the other hand, which involves relatively less investment, has the capacity
to change the lives of most of Indias rural, agriculture dependent population.
Agmarknet is an initiative of the Indian government where the entire
agricultural market goes online. Previously, when a farmer brought his produce
to the market, he would be forced to sell at the prevailing prices. With
Agmarknet, a farmer can get to know about price fluctuations, the prices at the
different mandis, the demand and supply scenario, etc. AMD has been involved
multi-fold in the project, primarily in Haryana, where the company has been
involved in every stagefrom connecting the computers to putting the mandis
online. The companys rural e-gov project in West Bengal is another case where a
small change has had an impact on a large number of people.
Alls Fair
AMD, urges government buying agencies to usher in a competitive environment
during their procurement. This helps the government in two waysprocuring latest
technology and ensuring that these technologies are procured at competitive
prices. Fair and open competition in government procurement around the world is
good business and good public policy initiative. This problem is more complex in
India, as around 80% of tenders do not benefit from the advantages of fair and
open competition. AMD has been fairly successful in this regard and has seen its
efforts translating into results. In India, the state government of Karnataka
was the first to come forward and make the bold move of allowing competition to
be free and open. Several state governments like Andhra Pradesh and West Bengal
have followed too.
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West Bengal Project |
| AMDs most widely acclaimed e-gov
project till date has been the Gram Panchayat Computerization project in
West Bengal. The Panchayati Raj and Rural Development Department (PR&RD) of
the West Bengal government is one of the most progressive departments in the
country which endeavors to effectively leverage the benefits of ICT. The aim
of the project was to bring about effective governance within the Panchayati
institutions that was efficient, innovative, quick, easy to monitor and
inexpensive. The Panchayati institutions required a sturdy infrastructure
that ensured the availability of ICT to its residents. The infrastructure
had to be able to weather the conditions of a rural environment and other
hurdles like power shortage that impede the delivery of services to its
residents. The West Bengal government
had ensured that most of the Panchayati Raj institutions have at least one
personal computer (PC) at its disposal. The government intended to
supplement this by providing three additional PCs per Gram Panchayat and
five to six PCs per block. The talks with AMD began in July 2007, that led
to an Expression of Interest (EOI). Post the technical and the commercial
requirements, AMD along with its technology partners demonstrated the value
in delivering the best technologies at competitive prices.
Measuring Success
The economic implementation of technology provided a standardized
implementation of a higher level of manageability and visibility. As a
consequence, the PR&RD was able to deploy an innovative process, which:
- is economical while producing the same
output
- is quick whereby the same output consumes
less time
- works effectively to offer higher
standards of citizen services
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Other Ventures
Another e-governance undertaking that AMD has been involved in is in the
provision of governments State Data Centers (SDCs), which forms part of the
core infrastructure for the National e-Governance Plan (NeGP).
Our engagement with the government is long-term in nature, says
Chandrasekhar. Citizen augmentation is what the government is aspiring towards
currently, with self-governance being the ultimate aim. We aim to supplement
government endeavors in achieving this, he concludes.
Vandana Sebastian
vandanase@cybermedia.co.in Page(s) 1
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