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Timtara.com: Elevating Shopping Experience

Launched in April 2010 by its founder Arindam Bose, timtara.com is a new online shopping destination that claims to offer products across 15 different categories such as mobiles and accessories, consumer durables, home appliances, apparel, health and hygiene, entertainment, telebrands, and more. It is the online retail venture of InfoSecure Consulting that wants to change the shape of face of Internet retail. Though new, this online shopping site is fast becoming a hot favorite amongst online buyers and vying for considerable market share in the near future. The portal was launched to a great response with 5,000 visitors on the very first day, claims the company. It allows the users to pay through different means ranging from credit cards to cash-on-delivery.

According to the company, the idea of running timtara is inspired by offline behavior. Hence it not only enables buying, but creates an experience around shopping. The e-commerce platform provides a web based communication tool that allows the customers to keep track of their shopping activity and online orders without any login. In order to boost its business, the site comes out with different schemes during festivals and special occasions. In addition, the company has started its own delivery and logistics service for customers in Delhi and NCR, which has helped it deliver products within few hours of order placement. Based on the success of its delivery and logistics service, timtara plans to extend it to other major cities in India very soon.

Yebhi.com: Bottom-Up, Literally!

Yebhi.com, started in 2009 as bigshoebazaar.com, is different from most e-commerce players in India in the sense that it has taken a bottom-up approach in growing inventory. Promoted by Kanpur based shoe trader, Danish Ahmed, who hails from a family with shoe manufacturing heritage, bigshoebazaar was modeled on Zappos, the successful online shoe and apparel business in the US. For Ahmed, though it was also an attempt to leverage the emerging online channel to further his business of selling branded shoes. So successful was the initiative that not only has it become one of the top online retailing sites in the country, it has even diversified to selling other apparel and accessories. Again, a bottom-up approach, starting with shoes!

The re-branding happened recently as the name gave the perception of a shoes only store. While many people still find it odd to buy shoes online, it is to Yebhis credit that it is one of the top Indian online retail sites by users and traffic. Knowing that size is often a big issue with shoes, it encourages its users to buy 2 sizes and return the non-suiting one. But many find the idea a little complicated, especially as it does not refund the mailing charges.

With its strength in supply chain management and experience of dealing with large brands, Yebhi has taken the offline franchisee route as well. It currently claims to have 10 offline stores and plans to expand to 100 over next two years. It also has a wholesale cash-and-carry model for offline retailers.

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