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Two years ago, many had written off tech services company
Electronic Data Systems. The Plano company had lost top clients because it
lacked low-cost offshore capabilities, it faced deep financial trouble, and
employee turnover was growing. Some even speculated that EDS might be taken out
by an upstart outsourcer from India. But the company restructured, sacked its
chief executive, and sold off noncore businesses. Now, instead of the hunted, it
has become a hunter. On April 3, EDS offered $380 mn for 52% of MphasiS, a
Bangalore software and back-office services company. If the deal goes through,
EDS's staff in India will grow from 3,000 to 11,000. "MphasiS helps us
play offensively in the markets we serve," says Stephen Heidt, an EDS
vice-president. "It offers us capabilities that otherwise we'd have to
develop ourselves."
Plenty of Western software and services companies are coming
to a similar conclusion. On March 20, Chicago printing giant RR Donnelley &
Sons, which has its own 2,000-employee back-office processing unit in India and
Sri Lanka, acquired OfficeTiger, a hot Indian analytics and accounting
outsourcer, for $250 mn. And last year, software house Oracle paid $900 mn for
61% of iflex solutions, a banking software company based in Bombay. "With
outsourcing going mainstream worldwide, Western companies that want a global
presence will be looking to acquire an India operation," says Sujay Chohan,
researcher director for Gartner India.
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| MPHASIS The EDS bid
sparked a rise in the Bangalore company's stock |
Indian Suitors
The industry expects all sorts of deals in coming months. IBM, Capgemini,
and electronics manufacturing and design giant Flextronics have been scoping out
potential targets, insiders say. Dozens of small and midsize outfits in India
might prove attractive to the industry's giants. Second-tier Indian companies
such as Polaris Software Lab, Hexaware Technologies, Zensar Technologies, and
Patni Computer Systems, and niche players such as telecom software maker Sasken
Communications Technologies and back-office providers EXL Services and
Datamatics could be prime targets. Even some bigger outfits could be in play.
Bombay's WNS Global Services, a $200 mn-plus company that specializes in
clerical work for travel and insurance companies, is planning an initial public
offering this year, but could also end up being taken over.
The dealmaking is part of a broader consolidation of the info
tech services industry. On April 4, for instance, El Segundo (Calif.)-based
Computer Sciences Corp. (CSC) announced it was putting itself up for sale after
struggling to rein in expenses. Providers need huge scale and low costs to
compete for the multiyear, $1 bn-plus outsourcing contracts multi-nationals are
offering in areas such as accounting, human resources, and research. In recent
years, industry leaders such as IBM, Accenture, and Hewlett-Packard have added
thousands of workers in India, but other players failed to see the opportunity.
IBM, for instance, three years ago bought New Delhi call center operator Daksh
for $150 mn, and now has 38,500 employees in India. "We started late in
terms of leveraging capabilities in India, but others were even slower,"
says Amitabh Ray, IBM's business consulting chief. "EDS, CSC, and others
are just getting started."
Foreigners won't be the only ones buying. Genpact, the
world's largest offshore back-office player, which is 40%-owned by General
Electric, but headquartered in New Delhi, could benefit from acquiring a company
such as WNS to diversify its client base since it currently gets 85% of its work
from GE. Homegrown champions such as Infosys, TCS, and Wipro will likely want to
bulk up further and are making acquisitions in the West to better compete
against multinationals.
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Ripe for the
Picking?
Potential targets as India's outsourcing industry consolidates |
|
Company |
Revenues*
($ mn) |
Employees |
Focus |
|
Patni |
450 |
12,000 |
Tech services and clerical work for
Computer banks, retailers, and airlines |
|
Polaris |
177 |
5,900 |
Software and clerical work Software
for financial-services firms |
|
Hexaware |
154 |
3,700 |
Back-office work for banks, airlines,
and insurers |
|
Mastek |
130 |
2,800 |
Software development for financial
services companies |
|
Zensar |
77 |
2,500 |
Software and financial-services
back-office work |
Premium Prices?
One concern will be price. The Indian stock market has jumped from one
record high to another this year as investors seek to cash in on the country's
potential growth. Infosys, for instance, is trading at more than 35 times its
expected 2006 earnings, and MphasiS' stock has shot up 15% in the past month
alone. Some dismiss such valuations as unjustifiable, but the pressure to get an
offshore presence in India is so great that Western companies might seize the
opportunity now and pay such high multiples for fear of finding themselves out
of the running.
It seems there will be no shortage of potential work. About
$70 bn worth of outsourcing contracts will be up for renewal over the next two
years, and billions more in new contracts will be signed, according to
Forrester. "The back-office processing space is wide open," says Sid
Khanna, Accenture's global partner for outsourcing. "Many areas such as
legal outsourcing and architecture back-office work are in their infancy and
will make good, solid businesses."
The EDS deal will give MphasiS a global partner that can
market its services worldwide. The company, an early entrant in the business,
has been struggling lately due to lack of a strong overseas presence, high
attrition, and tensions between large investors, leaving MphasiS far behind
larger rivals such as TCS and Wipro. EDS, meanwhile, will benefit from the
Indian company's lower cost structure and its expertise in finance and
accounting. And Heidt, the EDS vice-president, says MphasiS may be just the
beginning. The Texas company has only 3,000 workers in India without counting
MphasiS. But Heidt says EDS had planned to double that number this year, and
ultimately may end up with 20% of its global workforce of 120,000 outside the
US.
Others surely will do the same. And increasingly, the stars
of the global outsourcing industry are likely to find that fit with companies in
India.
By Manjeet Kripalani,
with Steve Hamm in New York Page(s) 1
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