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It ends up a ragged day for the Loudcloud team. They pile into the
35th-floor office of an Internet analyst. After posting back-to-back solid
days, the Nasdaq is down a freaky 120 points. "We’ve got cojones. That
should be our slogan," bellows the analyst.
Taking a bloodbath
On a warm New York City afternoon on February 20th, a black limousine pulls
up in front of Morgan Stanley’s world headquarters in bustling Times Square.
Andreessen, wearing an elegant black coat, is the first of five Loudcloud
execs to step onto the curb. They’re there to give a 4 pm pitch to the
Morgan Stanley sales crew. They can’t miss the giant electronic ticker, 40
feet above street level, reeling off one stock disaster after another. Nasdaq
is down 106 points for the day.
Over the next 16 days, they will notch 70 meetings in 26 cities. The
audience is tough. At every stop, money managers are shell-shocked–some
sitting on portfolios that are down well over 50% in a year. They ask why the
Loudcloud team is there and why now? Many fund managers turn out for meetings
because of Andreessen’s pedigree. But that’s not enough to convince them
to invest.
It’s IPO day. Loudcloud staffers don’t pop any champagne. The only
celebration is an impromptu gathering of about 40 employees eating doughnuts
and watching their CEO on TV. There are a few laughs and cheers, then it’s
back to business. Loudcloud got its money. But that’s all.
Today, Loudcloud looks a lot like any other post-meltdown Internet company.
It has a low-single-digit stock price, some employee stock options are
under water, and most of its investors are in the red. The company is
conserving cash. It has delayed a costly TV ad campaign, it’s hiring more
slowly, and has eased up international expansion. "It was a whole
different set of rules when we started," concedes Horowitz.
"Everything about our business has changed. Now we’re optimized for
profits, not growth." With luck, Horowitz and Andreessen will one day
look back on Loudcloud’s early miscalculations as a bullet dodged, not one
taken to the heart.
Ben Elgin with Steve Hamm in New York—BusinessWeek
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