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Battling the Bandwidth Crunch

As most enterprises resort to getting connected online, it is efficient management of bandwidth that is becoming critical

Amit Sarkar

Saturday, April 27, 2002

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Network connectivity has never been more critical for conducting business. Bandwidth has moved beyond the traditional cost of infrastructure and is the life-blood for the flow of information. Efficient bandwidth usage enables enterprises develop closer relationships with customers, suppliers, and other business partners. Inefficient bandwidth usage could well stymie efforts at communication. CIOs recognise the vital role of bandwidth in the growth of the organisation. Network bandwidth is crucial in the expansion of operations, especially in larger companies and at those with larger numbers of nodes attached to their networks.

Quality is crucial In addition to improving network utilisation, network managers focus on quality of service and policy-based management to control bandwidth spending. By effectively prioritising traffic, companies hope to avoid overbuilding capacity simply to ensure that certain business-critical applications perform adequately over the network. Quality of service will be an essential element of convergence. By running voice and data over the same pipes, network managers could expect to save considerably on their monthly connection costs, although they may also give away some of those savings in the form of more onerous network-management operations. Not only will convergence reduce the number of pipes companies have to acquire, but it will also give them an upper in negotiating with carriers.

A bandwidth provider should act as a single window for all customer solutions. This kills the need for separate interaction with bandwidth/ solution providers 

Hilal Khan, 
IT manager, Honda Siel

Another potential change is the availability of more sophisticated bandwidth-on-demand services that let users change speed whenever they want. Network managers have so far had to deal with the ‘step function’ of bandwidth buying. Here, they would not have to buy more bandwidth until their utilisation reaches a certain point and then they have to buy a lot more. They also typically must commit to that additional cost for an extended period of time. With bandwidth-on-demand, customers can order more capacity on an as-needed basis.

Issues such as the lack of a single window solution provider affect enterprises. Says Hilal Ishar Khan, manager IT, Honda Siel Cars, "A bandwidth provider should actually act as a single window for most customer solutions. This would eliminate the need for customers to interact with bandwidth and solution providers separately," Khan cites the example of his own company. "Honda Siel was in the process of evaluating a video conferencing solution but we are finding it difficult to synchronise the choice of bandwidth and solution provider," he says.

Smart rationing
Bandwidth allocation can be optimised by the utilisation of various tools like distribution, prioritisation, guarantees and borrowing. With organisations putting up more and more applications and services, which are centralised on the network, bandwidth is consumed very fast. Even SMEs are getting hooked onto the net and are fast catching up on services delivered through the medium. The resultant traffic is causing an enormous amount of strain on the networks. The result—unsatisfied users. Since multiple users and applications access almost all network resources, the available bandwidth must be shared. While most organisations in India have sufficient bandwidth to cater to their average requirements, the response time is generally poor, mainly due to the lack of bandwidth management. Using the tools available for managing bandwidth, a good IT manager can ensure that all applications keep running smoothly and users are satisfied. This also helps in reducing costs.

Typically, an organisation would be on a LAN at the branch or central office. Hence, unless there is a very complex application running on the LAN, which hogs a lot of bandwidth, a LAN does not require management per se. This LAN, in turn, is connected to the Internet pipe through a gateway. It is at this point that the capacity crunch strikes. Hence, it becomes imperative that this capacity is utilised to its fullest, while giving the best response time. Traffic can be monitored in a variety of ways, but the two most common methods are—user and protocol-based monitoring

The Challenges CIOs Face
The rising demand for bandwidth is putting intense pressure on the enterprise. Prioritizing, enhancing functionality and optimizing costs, all at once, is tough. Dataquest talked to the IT heads of 12 large enterprises in different verticals to assess some of the key issues and concerns that they battle. Some findings:
  • Mode of connectivity: While many large organisations continue to use ISDN, DSL or sometimes dial-up connections as backup, a majority (over 80%) have switched to leased lines as their primary mode of Internet connectivity. For intra-enterprise point-to-point connectivity, while 50% of them prefer to use VSATs, an almost equal number is using leased lines.

  • Bandwidth requirement: All of them agree that they have experienced a sudden splurge in bandwidth usage, especially over the last 12 months. The growth in usage has been as high as 70-100% in almost half of the cases. Despite increasing requirements, the present bandwidth available in the existing infrastructure in most of these organisations (over 60%) is still in the range of only 64 kbps to 256 kbps.

  • Bandwidth management: Although most of them expect this growth to continue at the rate of over 50%, not even one of them has a bandwidth management system in place as of now. Some of the forward-looking ones, however, are sensitive to this need and have started planning for it.

  • Hungry apps: Collaborative applications such as ERP (Enterprise Resource Planning) might be a successful way of optimizing resources, but they are also the most bandwidth consuming ones. Depending on the kind of business, other high consuming apps would include data mining and CRM (customer relationship management), which includes billing, customer care and a range of other services.

  • Major concerns: Among the major issues that CIOs have to cope with, minimising downtime is the top priority. As businesses get more and more demanding and many a times have 24X7 work schedules, there is no way you can compromise on connectivity. So availability of bandwidth and quality of service play an important role.

Intranet: The greedy child
Intranet deployments require an existing network that supports the TCP/IP protocol suite and related Internet applications. TCP/IP provides the fundamental set of communication protocols that permit basic connectivity between networks and individual desktop systems. Internet applications (e-mail, Web browsing, file transfer, terminal emulation, etc) provide the tools and services that allow workers to share information across one or more LANs, a WAN, or the Internet. These applications significantly increase demand for bandwidth.

Deregulation and disinvestment in the telecom space would signify better QoS. Says Manish Tripathi of Bharat Petroleum, "The privatisation of MTNL, VSNL and BSNL will really help us in getting the higher uptime of our terrestrial links as they will certainly offer better quality of service and customer care, coupled with the offer of a basket of value-added services. The privatised entity will certainly bring in latest technological solutions to offer diverse networking products to the ordinary customer and big corporate houses as well".

This might just be a ray of hope to beleaguered enterprise users grappling with their bandwidth woes.

Amit Sarkar in New Delhi





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