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Harnessing the Power of Technology

As the growth in the US utilities market gathers momentum, Indian IT firms in the ERP, middleware and integration segments could well hitch a ride

Shubhendu Parth

Wednesday, September 18, 2002

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New Orleans-based Entergy Corp has decided to outsource most of its computer operations to Science Applications International Corp with a clear-cut mandate to reduce costs and automate the procurement process. Once the systems are in place, Entergy will be able to reduce its procurement cycle as well as cut down on inventory.

Hot summer days don’t tax the power generation capacity of the Pittsburgh-based natural gas utility Equitable Resources Inc anymore. The use of IT-enabled power management systems has ensured that the gas supply is sufficient at all times, besides providing controls for the utility to predict loads and the influence of temperature on them.

Tennessee Valley Authority’s operation in Chattanooga, Tennessee involves working with customers who want to save on energy costs by working during times when power is cheapest. The company uses its automated telephone system to notify customers when it is necessary to cut back on power supplies during emergencies. The phone system also notifies billing systems of any change in charges due to curtailment.

What Can India Offer?
Consulting—both management as well as IT
Professional IT services—application maintenance and development of new applications
Products or customization of third-party products
BPO/ITeS—bill processing, customer contact center management
Engineering services—from SCADA and GIS to CAD/CAM

Utilities are also finding ways to use IT to work more closely with customers. St Louis-based electric and gas utility Ameren Corp offers a Web service called Amerenabacus that shows customers how they can get price breaks if they don’t use energy during peak periods.

There is more interesting data from Nasscom’s market intelligence service report... The utilities market in the US is estimated to have spent $16 billion on IT services in 2001 and is expected to grow at the rate of 12% per annum till 2005.

Deregulation drives change
Historically, the US utilities industry value chain comprised three monopolistic elements. Power generation companies that were responsible for operating the generation stations, transmission companies that maintained and controlled transmission networks, and distribution majors that managed distribution, metering and billing.

However, new legislation is breaking down these natural monopolies. To begin with, power generation is being liberalized. Third parties now have access to transmission lines. And customers now have the freedom to choose their service provider. These regulations are creating new entities such as independent system operators (ISO), power exchanges (PX) and scheduling co-ordinators (SCs). Deregulation is also radically transforming the roles of existing entities and the results are evident. With several states on the West Coast—California, Texas, New Mexico, Washington—already enacting restructured legislation, the de-regulation process seems to be moving ahead in full swing. According to the Nasscom report on the US utilities market, over 50% of US electric customers would have retail choice by 2003, up from under 20% in 2000.

New IT requirements
The Nasscom report suggests that in the wake of de-regulation, all categories of utilities companies will have significantly new IT requirements. The need for improving operational efficiency will first drive the power generation companies to implement plant optimizers, geographic information system (GIS), supervisory control and data acquisition (SCADA) and create asset maps. These companies will also need to implement enterprise applications such as enterprise asset management (EAM) and work management systems (WMS) to streamline business processes. They will then need to integrate the EAM and WMS to the plant optimizers, GIS and SCADA to create a shared plant information network.

Similarly, power exchanges and exchange service providers will need to implement front and back office systems for trading, risk management tools and carry out web-enablement of key systems to participate in energy markets. Utilities distribution companies, on the other hand, will need to invest in systems for CRM, Electronic Bill Presentment and Payment (EBPP) and also for billing and collection.

Opportunities for India
These IT requirements at different utility companies translate into at least three key near term opportunities for Indian companies," says Nasscom vice-president (research and KM) Sunil Mehta.

What are Top Indian Firms Doing?
Competition in the utility space is already beginning to heat up and several prestigious utility players are already working with Indian players.
TCS recently won a well-publicized deal with United Utilities worth nearly $50 million
Infosys has been serving large companies such as Dynergy, Vivendi and Schlumberger across a wide range of service lines. They have developed an integrated oil trading system for an oil major, built a comprehensive customer service system for a North American utility and implemented Passport 8.0 as the work management system for a North American T&D entity
Wipro has been serving companies such as Energy.com, Transco and Npower on activities such as post merger regulatory compliance and implementing data warehousing solutions
Patni Computers has long standing relationships with Southern California Edison and AGL Resources and has helped automate special contract handling and implemented billing solutions for these and several other gas and water companies

Mehta explains that ERP related opportunities will come first. Indian companies are already well positioned in integration and implementation of ERP systems in traditional areas like financial accounting. In addition, by building an understanding of generation plant operations, Indian firms can venture into areas such as EAM and WMS. SAP, JD Edwards and Oracle are the leading applications in this space. Second, Indian companies can perform intra-enterprise and cross enterprise integration across generation, transmission, distribution companies and traders. This will require skills in middleware platforms such as TIBCO, MQ Series and Mercator. Third, Indian companies need to build skills and capabilities in applications such as Peace-Software, SAP-ISU-CCS, Lodestar and Orcom to implement billing systems and integrate retailers’ systems with those of credit bureaus and banks.

Finally, there will also be small opportunities for companies that can build skills in Altra, Solarc, Cell Net and Ketek to implement risk management and plant optimization tools.

SHUBHENDU PARTH in New Delhi
(For a full list of US utilities and their rankings, visit dqindia.com/usa_utilities)



Why is the Utilities Space


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