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An Entrepreneurial Family
A family business can be really alluring for a woman techie, but before geting into it there are a few things you must check out
Deepa Kandaswamy
Saturday, October 11, 2008
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These days, most techies are getting bolder and starting their own business. This is a good thing. However, if you are born or get married into a business family, joining the family business would seem like the logical choice. You dont have to attend lengthy job interviews, never fear being fired, can set your own work time and never worry about fitting in. Everything is handed to you on a platter and all you have to do is work when you feel like it, right? Wrong.

Anita got married immediately after completing her bachelors degree in Computer Science. Her husbands family ran a BPO company from Bangalore. She joined the family business and worked earnestly. After five years, she quit as she says, Initially, it was frustrating as I could never surprise my husband with a gift. Ive a three year old daughter but even if I wish to buy something for her, Ive to ask for money from my in-laws. In addition, I felt selfish and guilty to take a separate vacation with my husband and daughter as his parents were working while we were spending the money. It would have been much easier if each of us were given a regular salary.

While Anita finally summoned the guts to quit the family business, here are some things for women techies to consider before joining the family business.

Things to Consider

  • Take Risks: The problem with joining the family business is that unlike your entrepreneurial parents or grandparents or spouses, you dont have to take risks as the business is relatively stable and you only have to manage. At the end of your life, you will regret having been too caught up in managing things that you never took risks. Risks are different for everyone. A wall for one is a small dent for another. Find something that scares you and do it with your own money and time. It should be something you did and it scared the hell out of you despite warnings. Make it your own failure or success. It could be something as simple as buying a new piece of equipment. Be honest and do it on your own. If you consult the board, you arent taking a risk. Remember that. It doesnt always have to be a business risk. If bungee jumping scares you, go bungee jumping. The exercise in risk taking will help you overcome fear and increase your confidence level.
  • Get a Job: Do not let your first job be a position in your family business. Job-hunting is appalling but the experience is also humbling and educational. Working for someone outside your family will help you learn how to effectively interact with others who arent family. This experience will also help you assess your strengths and weaknesses. However, dont work for someone who is friends/business colleagues with your family. This wont help you grow but instead stunt your growth. The experience of an interview, workplace where you are just another head, answering and asking your boss who is not necessarily friendly or family gives you a look at the world as it is and not through the expensive sunglasses of your family. This will prove invaluable.

The 3 Rules to Follow

  • Pay Yourself First: Many people assume joining the family business is easy and you dont need anything. Sudha did too until she realised she wasnt getting any salary. Sudha says, I worked as a marketing executive before I got married. I took over the marketing division of my husbands family business. I felt embarrassed about asking my in-laws for a salary as we all slogged it out at the office and all our expenses were paid. However, I soon realised I could never surprise him as I had to tell his parents every time why I needed the money. After my daughter was born, I became even more miserable as I couldnt buy anything for her though I worked as hard as anyone else did. Luckily, my in-laws understood when I quit the job to work for another company. So before joining the family business, negotiate a monthly salary. Career counsellor Sarika Ray agrees. She says, Most people who join their family business fail to ask for a regular salary out of respect for their parents or in-laws or spouses. This is a huge mistake. Ask for a reasonable income but pay yourself first. As an adult, you would feel more valued as a member of the family, if you were paid a monthly or even a quarterly salary.
  • Establish your Identity: Establishing ones identity free from the family business is a tough one. This is because a business is like a baby and there are no holidays from it. Abha, whose parents run a famous pastry chain says, As children, my brother and I never went on summer vacations like our classmates did. Even if the employees went on leave, my parents would run the stores and expect us to work during holidays. If we refused, they would say we are ungrateful and we would be bundled off to our grandparents. Our parents never took time off. Growing up, I never got to know my parents as the only time we spent with them was at the shop. I never joined because I felt I would lose my identity like my parents. Abha and her brother didnt join the family business. Abha became a techie while her brother became a doctor. If you plan on joining the family business, set clear rules for time away from it like I wont work weekends or I will take two weeks off in May and go to X.
  • Dont be Taken for Granted: If you are joining the family business, expect to be taken for granted and make them unlearn the habit. Joining the family business is very much like being a homemaker. You are there but everyone elses work will take precedence over yours. This can be extremely frustrating. If you complain, the stock reply would be, You are going to inherit it and this is your money. So what are you complaining about? Do the work and dont expect us to keep praising you.

If you dont lay down ground rules at the beginning, there is no point in complaining about this sort of treatment. Instead, at the very beginning let your family know you expect a raise or a promotion like you would get in the corporate world, if you meet a particular target or land more contracts than usual. Tell them you dont appreciate being taken for granted just because you are a member of the family. Similarly, tell them they are free to point out mistakes you make in business.

Dont join your family business as a fresh graduate right out of college. Take time to establish yourself independently from your family, at least for a while, so you can see yourself more clearly. Learn what is important to you and learn to create a life that matters to you. Whether you join the family business, work for someone else, or start a business on your own, you will be a happier person for making the decision, consciously and honestly. It is easy to join your family business but tough to survive it without feeling regret and bitterness toward your family later on in life. Look before you leap.

Deepa Kandaswamy

The author is the founder-moderator of the IndianWISE e-group
maildqindia@cybermedia.co.in
The author is the founder-moderator of the IndianWISE e-group.
(c) Deepa Kandaswamy. First serial rights, CyberMedia 2008.
Any quotes or reprints from this article must link to this article and credit author Deepa Kandaswamy and Dataquest.
This article may not be distributed in any manner without written consent from the author.

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