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IT Strategies: Viewing IT Differently
BMA recently held a two-day conference in Mumbai, where different aspects of aligning IT with business strategy were discussed
Tuesday, January 09, 2007
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It would be well neigh impossible to spot an enterprise that does not use IT. But to find an enterprise that uses IT strategically is still a rarity. Across different business segments, right from the upper echelons of corporate management down to the lowest rung, all seem to be grappling with how to get the best RoI from IT infrastructure.

The Bombay Management Association (BMA) recently held an IT conference 2006 in Mumbai recently, that dealt with such issues. The two-days saw participation from various industry players, big and small.

In a session on "Strategy to Execution", Tan Chee Peng, CEO, Business Technovise International, spoke about how different organizations faced unique IT challenges. According to him in spite of having an IT plan, the main problems plaguing the implementation are: lack of business/IT alignment, gap between current and target IT architecture, lack of knowledge about IT processes and its accrued benefits, disjointed IT implementation, etc.

Before the grand finale, the big ones sat and debated on "What do CEOs really want?". There were a lot of questions and few answers. The mystery still remains

Pallab Talukdar, director, Marketing & Alliance Technology Solutions Group, Hewlett-Packard (India), emphasized the need for companies to consolidate their IT infrastructure. "Organizations need to evaluate their infrastructure and take a recourse that best suits their needs. One of the ways suggested today is to consolidate, it not only saves costs but also results in quicker and smoother functionality of applications and processes," he said.

Gautam Shroff, vice president, TCS, spoke in support of service oriented architecture (SOA) and how organizations can profit from it. CN Ram, head, IT, HDFC Bank spoke on 25 reasons why outsourcing made business sense. Ninad Karpe, managing director (India & SAARC), CA India, presentation was one of the highlights of the final day. "In the olden days, demand created the supply, but in today's world it is quite the other way around. Today, supply creates demand. Take the case of the Apple iPod or the shopping malls that are cropping up everywhere," he said.

The event ended with a lively discussion on "What CEOs really want". Different industry captains, like R Ramakrishnan (executive president & COO, Bajaj Electricals), RS Mani (executive director and president, New Initiative, TechNova Imaging Systems) and Alok Kejriwal (founder and CEO, Games2win India), took part in the discussion. The session was moderated by Prasanto Kumar Roy, president and group editor, CyberMedia. "While a lot many of the CEOs currently talk about using IT as a differentiator, the important question is whether they view IT differently," asked Roy. Differing views emerged from the panelists and audience, while a few CEOs defended their high dependence on CIO for IT and even expected the CIOS to have a bit more of a business outlook. CIOs asked for more leeway and guidance from the CEOs.

Team DQ
maildqindia@cybermedia.co.in

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