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The CIOL C-Change 2007 was jointly organized by CIOL and
Dataquest in Goa in February. The business technology forum in its fourth
edition, was inaugurated by E Abraham Mathew, president, CIOL David Nishball,
joint president, Airtel (Enterprise Services), Avijit Basu, country marketing
manager (Technology Solutions Group), HP India and Anil Kumar R, senior VP, CIOL
at the Park Hyatt in Goa.
Mathew dwelt on the evolution of the event, saying: "CIOL
C-Change has evolved into the premier CIO gathering in the whole of India.
Hosting over 100 CIOs from different industry verticals, the event has remained
true to its essence, a learned gathering of industry technologists and decision
makers deliberating on the course to the future."
Alok Shende, vice president (ICT), Frost&Sullivan, who was
the keynote speaker for the inaugural day, spoke on the evolving consumer
scenario. Nishball, on his first week of job at Bharti Airtel, brought the
global perspective on how the needs and demands of the CIOs across the globe had
changed.
Strategic Enabler
The day started with an keynote address on 'Segmentation and
Differentiation' by B Sambamurthy, chairman and MD, Corporation Bank. He
emphasized that the role of the CIO today has changed and he needs to be not
only IT savvy but also business savvy. Speaking at the session, Consumer
Ecosystem-Capturing Consumer Behavior within the Family and Societal
Ecosystem, Vinay Gopinath, head (marketing), TTK Prestige said that insight
generation is the key to capture consumer behavior.
Speaking at the session-80:20 Conundrum, Identifying and
Keeping Profitable Customers, Vijay Srinivasan, COO (West), Airtel Enterprise
Services, commented that the CIO today is an integral think tank, who acted as
the backbone of operations of organizations.
Delivering a keynote on 'Business Compliance in a Globalized
Economy', Pradeep Gupta, publisher and managing director, CyberMedia India,
said that since business risks are far greater today than before, the onus is on
the CIO to gear up and respond to those challenges. Rajiv Mehta, managing
director, Puma India, delivered an interesting address on Beyond Boundaries-Partnering
for New Markets, Customers and Products.
Communicate, Share and Connect
Prasanto Kumar Roy, group editor, Dataquest Group, CyberMedia, dwelt on the very
contemporary theme of blogging. Deep Kalra, managing director, MakeMyTrip.com,
speaking at a session on Web 2.0, said that the new mantra is to communicate,
share and connect!
The final day ended with a keynote session by Shyam Malhotra,
chief editor, CyberMedia, on how to use the power of the web within the
organization.
Shashwat Chaturvedi
shashwatc@cybermedia.co.in
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