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From Gdansk with Polish
Huge potential lies in Eastern and Central Europe, and Poland is one country which is going the extra mile to woo investors
Ganesh Natarajan
Wednesday, June 27, 2007
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Meet Barbara, a young woman from Gdansk Poland who is as bright as any of our 2 mn young software engineers and yet has the freshness and lack of cynicism that is becoming a rare commodity in young industry entrants in our country these days. Barbara is a member of the initial batch of twenty software trainees inducted by Zensar straight from university and now undergoing training in Pune. Not only has she and most of her batch understood the opportunities that await them in the global software industry, they have thrown themselves into every aspect of life-cultural competitions, vision community etc that characterizes life in software campuses these days.

The potential that lies in Eastern and Central Europe struck me on multiple occasions during a four-day trip-part business part vacation-in Poland, in the end of May. The Polish Investment agency continues to surprise us with their willingness to go the extra mile to make us feel welcome in their country. Contrast this with the approach of the Indian embassy, who gave precedence to the launch of mangoes in Warsaw to the launch of the first development center by an Indian company in the port city of Gdansk. At a function graced by every luminary from the agency as well as the Mayor and Marshall's office, and all significant academicians in the city, it was encouraging to see how keen the powers that be are to ensure that jobs are created in Polish cities.

The opportunities for Indian companies to develop a second base for IT and BPO in Poland, could not be better

The need is urgent in a country where both the young population as well as the employment situation is shrinking by the day and the opening up of EU borders, particularly in the UK and Ireland, has led to the flight of professionals in search of greener pastures. As our young car driver, Matthew said, "By 2012 all the young people will be working in Western Europe and the last person to leave our country in 2015 can switch the lights out." If we move fast, the opportunities for Indian companies to develop a second base for IT and BPO and create avenues for employment that the country so desires could not be better. And it's not just Gdansk but Warsaw, Krakow and at least three other cities that could be a potential for Indian IT investment.

Not that the path to success will be without its share of thorns. The education system is good but does not produce the number of graduates that we are used to seeing in our country and the domestic market is as pitiful as India's was till a few years ago. The willingness of the academia to orient their curriculum and pedagogy to our needs, the ample support from local and federal governments and, of course, the reasonable English knowledge and IT awareness of Polish youth are all advantages that can be exploited to build a significant base for services export to the European Union.

A weekend visit to Auschwitz, while began as somber as one had expected (the graphic description of the torture and agonies heaped upon over a million people in those terrible war years, also opened one's eyes to the prevalence of processes even for something as macabre as the holocaust. If it had not been the tragic act of genocide, the systems and precision would have been a subject for text books!

A less fortunate example of process efficiency was presented to us by the sheer speed of check-in at two of the cheap airlines we flew on to and from Gdansk and Krakow-Wizair from Luton and Central Wings to Gatwick. A queue of over twenty people with bags to check in handled in less than fifteen minutes in both locations and a flight turnaround at the airport of less than twelve minutes. The world is changing and if we don't learn from all this in our own economic success, Europe still has the potential to leave India behind!

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